Dallas, TX (PRWEB) August 25, 2014
Effective 2014, Mercury Werks will support the Arby’s® restaurant system with comprehensive print marketing support, including:
“Mercury Werks is working with Arby’s to determine the best households to target, recommending the most profitable offers for our restaurants, and working to attract new guests while driving frequency of our current guests,” said Vicki Spratlin, Director of Media Impact, Arby’s Restaurant Group, Inc. “Mercury Werks was selected because they offer a wide variety of services aimed at better serving our restaurants and guests, while helping save money across the Arby’s system.”
About Mercury Werks
Mercury Werks is a marketing agency with expertise in franchise advertising and marketing. The company was specifically founded to help franchisors and franchisees address, and profit from, the rapidly changing and increasingly complex, local marketing environment. Our services include all facets of marketing strategy & research, media mix modeling & optimization, advertising, national & local promotions, public relations, video production, and trade-area marketing – including print, direct mail, digital, POP, and experiential/event marketing. Mercury Werks clients include Smoothie King, Interstate Batteries, Texas Health, Papa Murphy’s International, and Arby’s Restaurant Group, Inc. For more information visit: http://www.mercury-werks.com
About Arby’s Restaurant Group, Inc.
Arby’s Restaurant Group, Inc. is a leading international quick-service restaurant company operating and franchising nearly 3,400 restaurants worldwide. Arby’s was the first nationally franchised, coast-to-coast sandwich chain and has been serving fresh, craveable meals since it opened its doors in 1964. The Arby’s® brand strives to inspire smiles through delicious experiences. We are on a never-ending quest for the perfect sandwich, starting with the Classic Roast Beef and French Dip to the deli-style Market Fresh® line of sandwiches and salads. Visit Arbys.com for more information and to connect with Arby’s on Facebook, Twitter, Linked In, Instagram and other social media channels.