Arby's Restaurant Group, Inc. Appoints Mercury Werks as Print Agency of Record

Share Article

Arby’s Restaurant Group, Inc. has chosen Mercury Werks to handle its print advertising programs, supporting nearly 3,400 franchised and corporate-owned locations.

Effective 2014, Mercury Werks will support the Arby’s® restaurant system with comprehensive print marketing support, including:

  • National Print Program – including media planning, placement by store, one-on-one franchisee print support and print production using an online ordering mechanism
  • Print Analysis – evaluating the performance of enhanced planning, print vehicles and offers to validate benchmarks
  • Best Practices – making strategic recommendations to Arby’s management and franchisees on how the overall trade area marketing program can realize improvement in sales, customer frequency and transactions
  • Franchisee Support – working with Arby’s and its field marketing teams, franchisees and franchise advertising cooperatives on additional print marketing needs, as needed

“Mercury Werks is working with Arby’s to determine the best households to target, recommending the most profitable offers for our restaurants, and working to attract new guests while driving frequency of our current guests,” said Vicki Spratlin, Director of Media Impact, Arby’s Restaurant Group, Inc. “Mercury Werks was selected because they offer a wide variety of services aimed at better serving our restaurants and guests, while helping save money across the Arby’s system.”

About Mercury Werks
Mercury Werks is a marketing agency with expertise in franchise advertising and marketing. The company was specifically founded to help franchisors and franchisees address, and profit from, the rapidly changing and increasingly complex, local marketing environment. Our services include all facets of marketing strategy & research, media mix modeling & optimization, advertising, national & local promotions, public relations, video production, and trade-area marketing – including print, direct mail, digital, POP, and experiential/event marketing. Mercury Werks clients include Smoothie King, Interstate Batteries, Texas Health, Papa Murphy’s International, and Arby’s Restaurant Group, Inc. For more information visit:

About Arby’s Restaurant Group, Inc.
Arby’s Restaurant Group, Inc. is a leading international quick-service restaurant company operating and franchising nearly 3,400 restaurants worldwide. Arby’s was the first nationally franchised, coast-to-coast sandwich chain and has been serving fresh, craveable meals since it opened its doors in 1964. The Arby’s® brand strives to inspire smiles through delicious experiences. We are on a never-ending quest for the perfect sandwich, starting with the Classic Roast Beef and French Dip to the deli-style Market Fresh® line of sandwiches and salads. Visit for more information and to connect with Arby’s on Facebook, Twitter, Linked In, Instagram and other social media channels.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Chip Gorman
Mercury Werks
+1 (469) 533-1815
Email >
Visit website