We strongly believe in the measurement and reporting of direct marketing results. TapAnalytics helps our clients roll up all campaign information in a single dashboard, saving a huge amount of time and effort. Kevin Layton, CEO, Data-Dynamix
(PRWEB) August 26, 2014
TapClicks, the digital presence company, today announced support for Data-Dynamix, Inc. direct marketing solutions in its TapAnalytics platform, which delivers cloud-based, on-demand campaign performance dashboards, digital marketing analytics and reporting for digital agencies and marketers.
Data-Dynamix provides “on the mark” direct marketing with targeted response and dynamic results. Data-Dynamix’ digital solutions help clients reach the right prospects at the right time. They specialize in consumer and business email campaigns, display and banner campaigns, predictive modeling, and statistical analysis.
Kevin Layton, Data-Dynamix’ CEO, commented, “We strongly believe in the measurement and reporting of direct marketing results. TapAnalytics helps our clients roll up all campaign information in a single dashboard, with customizable, on-demand reporting, saving a huge amount of time and effort. And, sophisticated analytics help in optimizing our campaigns.”
With TapAnalytics, users can easily view Data-Dynamix metrics and information, including prospects (specifics, including which prospects saw what, and which responded); distribution lists (and their effectiveness, with measured results by segment); performance of offers and calls to action; and deep response rate analytics (including analysis of conversions). The TapAnalytics platform provides both high-level summary information, and links for detailed drill-down and review. This data can help marketers optimize and further sharpen the focus of future digital marketing efforts.
"We are delighted to partner with Data-Dynamix, integrating their intelligent direct marketing solutions into our TapAnalytics platform, as requested by mutual clients. This integration represents yet another powerful marketing solution, with analytics, that benefits our expanding customer roster.," said Babak Hedayati, CEO of TapClicks.
The TapAnalytics platform quickly connects to marketing campaign data and performance metrics from Google Analytics, Google and Bing SEM campaigns, Google DoubleClick for Advertisers, Google DoubleClick for Publishers, Facebook, Twitter, Callcap, email-newsletter platforms, and many others. Digital agencies use the TapAnalytics platform to report performance of their clients’ outbound marketing efforts in a single dashboard, with on-demand access and timely reporting. TapAnalytics enables businesses to give their clients access to their own sets of dashboards, compile formatted client reports, email these reports to clients on a regular basis, and much more.
TapClicks, Inc., the digital presence company, was founded in 2009, and operates out of offices in Silicon Valley, Canada, India and Mexico. The TapAnalytics business unit focuses on performance reporting, digital ROI, and analytics for agencies and enterprises. The TapClassifieds business unit provides digital classifieds and merchandising solutions for local companies doing business online, delivering a unique ability to generate and track leads and other consumer interactions in unprecedented detail.
For more information, please visit http://www.TapClicks.com or email us at info(at)TapClicks(dot)com.