Phoenix, AZ (PRWEB) August 26, 2014
Traklight, the leading provider of cloud-based software for identifying and protecting IP, announced today it has raised $350,000 in angel funding from private investors, primarily based in New York’s Silicon Alley. Traklight will use this round of funding to scale sales and marketing efforts as the company builds a national footprint. Traklight is used by both entrepreneurs with valuable IP as well as by the lawyers, law firms and business professionals that service them.
“Identifying and protecting IP, particularly for startups and small businesses, can mean the difference between success and failure,” said Traklight Founder and CEO, Mary Juetten. “This is one of the most critical issues for a business, with IP comprising over 80 percent of most small businesses’ valuation; however, IP is too often overlooked in the early stages. We believe deeply in the importance of adequately identifying and managing IP and are excited to take this next step in our sales and marketing efforts to work with even more businesses and law firms.”
Over the past year, Traklight has worked with hundreds of entrepreneurs to help them identify and safeguard their intellectual property. In September 2013, Traklight signed a master services agreement with Infusionsoft®, a leading provider for all-in-one sales and marketing software, to help the rapidly-growing company capture, retain and leverage its IP and innovation. Traklight’s patent-pending, subscription-based software is the only self-guided software product that helps users create a customized IP strategy. Traklight also offers the IP Vault®, a cloud-based, encrypted storage solution for multiple users to upload, collaborate on and time-stamp sensitive documents. Additionally, Traklight is working to integrate with large consumer-facing platforms to fully serve small businesses and investors.
“We have great confidence in Traklight’s talented team and their deep knowledge of IP,” said D.J. Martin, Founding Member of Astia Angels. “We believe that Traklight, fueled by its innovative ‘ID Your IP®’ product, is well-positioned for continued growth and success and is solving a very critical problem in the marketplace. From my perspective, Traklight offers a unique solution not only for entrepreneurs, but for the investor community doing due diligence on potential investments. We’re glad to work with Mary and her team as they continue to bring IP protection to the forefront of the dialogue around entrepreneurship.”
About Traklight LLC
Traklight offers the only self-guided software platform that creates a custom IP strategy with integrated secure file-sharing and storage for entrepreneurs and small businesses, allowing them to take control and leverage their IP while saving time and legal fees. In addition to helping small businesses and their potential investors understand their valuable IP, Traklight also benefits attorneys, who can license the platform to streamline the client intake process, prequalify and educate clients and generate more billable hours. Traklight is privately held and headquartered in Arizona. Visit traklight.com to learn more.
Sommer Communications Group