UST Announces Thought-Provoking New Presentation for Professional Sales Executives

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Universal Sales Truth is excited to announce the launch of a news sales program specifically tailored for professional sales executives. This new program will help professionals answer the question, “What does it mean to be a true professional sales executive?”

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Running a sales territory is very similar to running a small business. Many of the attributes needed to be successful as a small business owner hold true for a sales executive responsible for meeting and exceeding quota. To address this reality, UST has developed a presentation that augments in-house sales training and challenges the audience to examine how they approach their overall territory, prospects and existing clients.

This is not a presentation on "sales skills" or other lower-level-related topics such as prospecting or objection handling. It is geared toward career-minded sales executives that are interested in maximizing their individual potential.

“This innovative program is for anyone already immersed in the exciting and competitive world of sales,” said Dunkel, founder and CEO of UST. “Participants will be exposed to resources that focus on issues and challenges that professional sales execs faces on a daily basis that aren’t typically talked about in training guides or industry publications.” The topics covered in this presentation are the result of the research that Dunkel completed for the book, "What They Don't Teach You In Sales School."

The fundamental truths taught in the book and in this new program stand the test of time, regardless of the product or service represented. For instance, the technology available today will certainly serve up more potential customers; however, the fact still remains that people buy from people, and sales executives should never lose sight of this important universal sales truth.

Another important topic covered in UST’s sales program for professional sales executives is one that the experienced professionals at UST firmly believe in. The experts at UST believe that the sales process is a marathon and not a sprint, which is detailed in an informative post on UST’s website, at

To learn more about UST’s new program for professional sales executives, or to purchase the book, “What They Don’t Teach You in Sales School,” please visit
About Universal Sales Truths

UST provides resources for career-minded sales folks. These resources focus on issues and challenges that professional sales executives face that are typically not written about in traditional sales publications. UST believes that conventional sales training along specific product, industry and competitive training are only part of the picture. In order to maximize potential, sales experts must develop a strong foundation. This foundation is based on 5 UNIVERSAL SALES TRUTHS that stand the test of time. Regardless of the product or service represented, in order to be the best sales professional – these “TRUTHS” should be adhered to. For more information, please visit

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Scott Dunkel
Universal Sales Truths
since: 10/2012
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