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Step-by-Step Cooking App SideChef Launches for iPhone
  • USA - English


News provided by

PMBC Group

Aug 25, 2014, 06:00 ET

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Los Angeles, CA (PRWEB) August 25, 2014 -- SideChef today launched a new version of its cooking app for iOS 6.0+ that features step-by-step visual and voice instructions and an expansive library of recipes for diverse cuisines to inspire cooks of all levels. SideChef expanded its popular iPad app to iPhone to connect an even more diverse community of cooks from varying levels of experience from the more than 800 million iOS devices users worldwide.

Through our new SideChef iPhone app, we hope to share with more people the ease and fun that comes with cooking using our step-by-step guidance technology, so you may never feel overwhelmed in the kitchen.

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"Cooking is one of the most enjoyable tasks a person can do in their lives. Through our new SideChef iPhone app, we hope to share with more people the ease and fun that comes with cooking using our step-by-step guidance technology, so you may never feel overwhelmed in the kitchen,” says SideChef CEO and founder Kevin Yu.

SideChef’s innovative app provides a sophisticated and helpful experience with detailed step-by-step directions for more than 1,000 recipes from more than 100 top chefs and bloggers including Hapa Nom Nom, Feed Me Phoebe, Edible Perspective, Closet Cooking and Candid Appetite. Each recipe comes with captivating images, narrated voice guidance, visual directions, automatic timers and voice-command technology to assist cooks throughout the entire cooking process. The app is designed to teach cooks quality cooking techniques while making some of the best recipes from diverse cuisines and accommodating dietary restrictions such as gluten-free, vegan and low-fat meals.

With SideChef, searching for a recipe has never been easier with the app’s easy-to-navigate interface. Cooks can search for a recipe by ingredient and discover various cooking possibilities based on that ingredient. The app can generate a grocery list based on a recipe for easy meal planning and shopping for two to 10 guests, adjusting the ingredients for the party’s size.

SideChef mixes the best of cooking with social elements to create a gamified app that provides badges and rewards to cooks for mastering new skills and cuisines.

Cooks earn badges throughout the cooking process to gain recognition and credibility amongst their community.

SideChef streamlined their app for the iPhone, gaining feedback from their initial users to create an even more exciting and simple cooking experience. As their community has grown, SideChef has attracted partnerships with such organizations as Atlanta’s Le Cordon Bleu and Alice Water's Edible Schoolyard Project.

In September SideChef launches Learn to Cook Month, designed to help novice cooks find comfort and confidence in preparing meals for their friends and family. SideChef’s partners, including HelloFresh, Lodge and Gourmandise School of Cooking, will offer exclusive recipes and cooking tips to SideChef users in addition to recipes and giveaways. Throughout Learn to Cook Month, SideChef will promote eight simple and motivating recipes, six fundamental cooking methods, two fun-filled events, and expert cooking tips and tricks, including knife skills, as well as various prizes for its passionate users.

SideChef is currently available for all iOS devices. The Android version will be released in November 2014.

About SideChef

SideChef is a step-by-step cooking app designed to bring innovative technology to the world of cooking. By displaying detailed photography and written instructions for every step in a recipe, users can cook with confidence to prepare over 1,000 recipes from more than 100 food bloggers worldwide. The recipes cover diverse cuisines and cater to many special diets including gluten-free, vegan and low-fat. SideChef connects cooks of all levels based on their shared passion. Launched in March 2014, SideChef is a Los Angeles-based company founded by Kevin Yu, video game industry veteran and former global manager for community development for World of Warcraft at Blizzard Entertainment. Yu applied his extensive technology and gaming background to enhance the cooking experience for novice cooks. For more information please visit http://www.SideChef.com.

Lisa Inouye, PMBC Group, +1 (310) 777-7546, [email protected]

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