Ware, MA (PRWEB) August 22, 2014
Berkshire Blanket, the industry leader in textures and technologies for blanket and throw fabrics, announces the promotion of Scott Maddalene to President effective immediately.
Maddalene joined Berkshire Blanket in 2010 as Senior Vice President of Sales, to oversee the brand’s sales strategies. His more than 30 years of home textiles experience includes previous senior positions at international home textile companies WestPoint Home and Li & Fung USA. Most recently, prior to joining Berkshire Blanket, Maddalene served as Senior Vice President of WestPoint Home’s Ralph Lauren Division, where his deep sales and merchandising expertise was leveraged to further develop the strong brand position.
Maddalene brings his extensive industry background as well as a broad history of executive experience to his new position at an exciting time for Berkshire Blanket. Together with the rest of the senior management team, Maddalene believes Berkshire Blanket is “fostering a renewed energy” as it “preserves the agility and commitment to quality craftsmanship typical of its New England roots while positioning the company for meaningful growth in the global marketplace.”
Berkshire Blanket is a portfolio company of CSW Private Equity LLC and they have a strategic and financial partnership with Sumec Textile and Light Industry Co. of Nanjing, China. These relationships strengthen the 20+ year old brand that is still headquartered in the Massachusetts mill where it was founded.
CSW Partner and Berkshire Blanket CEO Bruce Stevens states, “Berkshire Blanket is ready for Scott. His diplomatic management style, worldly experience and deep understanding of the industry provide just the leadership we need to carry us forward as we continue to strengthen the brand and expand our reach.”
About Berkshire Blanket: Since the very first fleece blanket in 1993, Berkshire Blanket has been the leader in both new and tried and true textures and technologies for fabrics that are the softest and coziest without compromising quality. The largest importer and designer of blankets and throws in the country, Berkshire Blanket’s claims to fame include the adored Microfleece™ sheets, and fabric innovations such as Serasoft®, Fluffie™ and VelvetLoft™.