Balluun Introduces New Discovery Engine The “Balluun Directory” – Trade Show Participants Unite! Introducing Balluun's Searchable, Online Directory Of Trade Shows & Events

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Balluun, a global leader in social commerce technology today announced the availability of a powerful discovery engine for trade shows, events and conferences called Balluun Directory (http://directory.balluun.com).

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“We are so pleased to be providing such a powerful and flexible tool to our current and future users” said Peter Koch, Founder and Chief Executive Officer of Balluun.

Balluun, a global leader in social commerce technology today announced the availability of a powerful discovery engine for trade shows, events and conferences called Balluun Directory (http://directory.balluun.com).

Let’s face it, trade shows can be overwhelming, and the idea of searching through more than 100,000 shows and events that are relevant to your industry is beyond taxing. What are the options for the over one billion participants? Wading through Google searches, looking up by trade show operator, and so on… Wouldn’t it be great if there was a product that minimized the time searching or mining for shows and interests so that participants could focus on going to the best and most appropriate places to exchange the over $50 trillion dollars of commerce? With this in mind, Balluun created the Balluun Directory to provide a centralized location for the industry to efficiently discover and promote events.

“We are so pleased to be providing such a powerful and flexible tool to our current and future users” said Peter Koch, Founder and Chief Executive Officer of Balluun. “The Balluun Directory is all about offering exhibitors and attendees, buyers and sellers, with an indispensible guidebook that helps them navigate the sea of choices and find the most relevant trade shows to their industry, interest and geography.”

About The Balluun Directory
The Balluun Directory is an online directory of active trade shows and events that provides a central location for exhibitors and attendees to find more information about relevant industry events around the world. The site already has tens of thousands of the top shows in various industries and provides quick access to trade show details, registration links and more.

Balluun Directory Features Snapshot
For trade show constituents like exhibitors and attendees, Balluun Directory empowers users with one centralized location to see trade show listings as well as discover and filter by industry, location, or time frame for events. The Directory provides a consistent and intuitive user interface across the different shows. Users can find information about the trade show and organizer. Links will bring them to the official show site to register as well as relevant content. Directory will connect to other Balluun properties including communities with user generated content and digital marketplaces managed by the shows.

For the trade show operators, it provides them with valuable exposure to potential exhibitors and attendees as well as opportunities to do additional promotion and lead generation. Trade show organizers can position their shows to new exhibitors and attendees for discovery as well as introduce users to their digital communities and services. The Balluun Directory also has been architected to provide promotion opportunities for their shows to get it in front of relevant audiences.

About Balluun
Balluun is a SaaS startup, which works with partners to digitize their trade shows and wholesale business networks. With offices in Silicon Valley, New York City, and Zurich, Balluun is creating cloud-to-mobile solutions with patented technologies powering business-to-business communities, commerce, and services worldwide. Balluun’s multi-tenant cloud architecture enables partners to easily and cost-effectively create and scale their own digital marketplaces with a fully integrated social architecture to deliver B2B e-commerce 24/7/365. With best-in-class trade show partners like Advanstar Global and the Toy Industry Association, Inc., Balluun is already powering the largest digital communities in industries such as fashion, toys, and licensing. For more information about Balluun, please visit: http://www.balluun.com.

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Tricia Chan-Breiter

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