The Bon-Ton Stores, Inc. Launches #LoveStyle Fashion Blog

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The Bon-Ton Stores, Inc. Launches #LoveStyle Fashion Blog

The Bon-Ton Stores, Inc. (NASDAQ:BONT), which operates under the Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates, launches its first ever interactive fashion and lifestyle blog, #LoveStyle ( The blog is written by style, beauty and lifestyle experts and is a conversational site for influencers to share advice on a variety of topics and ultimately inspire women of all ages. Customers are encouraged to submit questions for which they would like guidance as well as their own personal opinions on style, beauty, wedding advice, and lifestyle topics. #LoveStyle will cover an array of topics through a dedicated series of columns.

Luis Fernandez, Executive Vice President Chief Omni-Channel Officer of The Bon-Ton Stores, Inc., commented, “LoveStyle will give our customers a completely modern way to interact and connect with Bon-Ton Stores. Our expert contributors will offer style tips and diverse interpretations of the trends in fashion and beauty, bringing a collective voice to the blog.”

Jordan Dechambre, style expert, pens two columns: “#LoveStyle Files,” and “It Takes Three.” “#LoveStyle Files” dives into timeless trends and new and now fashion updates. Jordan will share tips, tricks and how-to guides on the latest looks to love for all occasions. “It Takes Three” is inspired by Jordan’s rule of thumb that one must be able to wear an item three ways to purchase it. The column will feature one must-have item and three different ways to wear it. Additionally, the column “9-5 Chic” profiles Bon-Ton’s fashion-forward corporate employees and presents their outfit of the day.

Beauty expert Florida Perry Smith authors an “Ask Florida” series, which answers readers’ beauty questions. Florida will share secrets and tips about the most-coveted beauty trends, along with her favorite makeup and skincare products.

The Lifestyle section includes top picks from Bon-Ton each month in “Our Favorite Things,” profiles inspirational advice from fashionistas and celebrities in the “Manic Monday” column, shares crafty DIY projects in the “You Can Do It” section and takes readers from the office to the weekend with Bon-Ton’s must-have fashion, accessory or beauty item in “Friday We’re in Love.”

Customers can get their wedding updates in the Bridal section. This section will share information on Bon-Ton’s Celebrations Bridal Registry program, along with registry tips and tricks, DIY wedding ideas, current wedding trends and more.

Bon-Ton invites all fashionistas to have the opportunity to contribute to the blog. Use the hashtag #LoveStyle on Instagram to instantly be entered to appear on the #LoveStyle gallery, exclusive to the blog. Customers can subscribe to the blog via email by simply clicking the RSS feed icon on the blog.

About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 272 department stores, which includes 10 furniture galleries, in 25 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves.

For store locations and information, visit Join the conversation and be inspired by following Bon-Ton on Facebook, Twitter, Instagram, Pinterest and the new fashion, beauty and lifestyle blog, #LoveStyle.

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Christine Hojnacki
The Bon-Ton Stores, Inc.
+1 646-443-2062
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