Bracero Tequila's New Website Highlights Spirit of the Brand, Authenticity

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Sage Beverages Gives Visitors a Virtual Look at Bracero Tequila’s Compelling Story and Handmade Production Process

Bracero Tequila, a unique-tasting, story-based spirit distributed by Sage Beverages, unveiled a new website today at highlighting the spirit of the brand and the authentic, handmade production process that goes into making each bottle of Bracero.

“The new Bracero Tequila website reflects the spirit of the brand. We’re excited to give consumers and retailers a virtual look at Bracero’s handmade production process and to share the history behind its name," said Sage Beverages CEO Kevin Swadish. "It’s clear the extra work and effort that goes into producing each bottle of Bracero make for a better-tasting, authentic bottle of tequila.”

Key features of the new website at include:

  • “Our Story” focusing on the history behind Bracero Tequila’s name. A short video lets visitors learn more about the Bracero name honoring the Mexican laborers who came to the United States in the 1940’s to help fill the massive labor shortage created by the nation’s involvement in World War II.
  • “Our Process” detailing the production process in a web video. Every step of the Bracero process is done by hand. Our agave azuls are grown in the Jalisco Highlands and are transported to our family distillery in El Arenal where we begin our slow and patient process of cooking, distilling, blending and aging using the same techniques, tools and traditions that have been passed down for generations.
  • “Our Products” describing the Añejo, Reposado and Blanco tequilas made from 100% Blue Agave (Agave Azul). Bracero’s Añejo and Reposado Tequilas are aged in white oak bourbon barrels that capture the satiny-smooth sweet, rich full-body unique “Highland” taste. This gives Bracero its authentic tequila profile.
  • “Our Cause” linking visitors to Remember Bracero, the non-profit 501(c)(3) organization created by Bracero Tequila to provide college scholarships and educational access programs to lineal descendants of members of the Bracero Program and to tell the story of Bracero.

Visit for more information about Bracero Tequila.

About Sage Beverages

Sage Beverages combines great tasting, story-based brands with decades of industry experience. The result is a platform of products that break through the clutter and noise of today's market. The company’s portfolio includes Lucky Buddha Beer, 100% Blue Agave Bracero Tequila, Left Coast Craft Beer and Wicked Tango Spirits. Learn more about Sage Beverages at

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Maggie Bourdaniotis
Outside Eyes
+1 310-496-7456
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