It’s exciting to see utilities exploring more creative ways to advertise and strengthen their brands.
Boulder, CO (PRWEB) August 22, 2014
E Source has selected 16 utilities as finalists in the 2014 Utility Ad Awards Contest. The utility industry’s largest and most comprehensive advertising competition, the annual E Source Utility Ad Awards Contest is open to any electric or gas utility located in the US or Canada. Learn more about the contest by visiting http://www.esource.com/adcontest.
“The goal of the contest is to recognize and reward creative excellence in utility advertising,” says Kym Wootton, director of marketing for E Source. “We were delighted by the 800-plus ads submitted in eight categories, including residential and business print, outdoor, digital, radio, and TV/video, as well as overall campaign for investor-owned utility and overall campaign for non-investor-owned utility.”
The finalists are:
- Bonneville Power Administration
- Dayton Power & Light
- Florida Power & Light
- Georgia Power
- Hydro One
- Integrys Energy Group
- National Grid
- National Rural Electric Cooperative Association
- Pepco Holdings Inc.
- Reliant Energy
- Salt River Project
- Seattle City Light
- Southern California Gas Co.
- Union Gas Limited
“These ad entries just keep getting better and better each year,” says Lucia Riley, a member of the team responsible for branding and creative execution at SAS and one of the independent judges who reviewed and scored the entries based on message, creativity, memorability, and results. “It’s exciting to see utilities exploring more creative ways to advertise and strengthen their brands.”
The winners in all categories will be announced at an awards luncheon on Wednesday, October 1, 2014, at the Hyatt Regency Denver at the Colorado Convention Center during the 2014 E Source Forum. At the awards ceremony, E Source will also be honoring the top-performing utility companies from several E Source benchmarking studies. Visit http://www.esource.com/forum2014 to see all the events planned for this year’s Forum.