Designer Amy Olson Wins PUSH 2014 Business Competition and Launches New Brand of High-fashion Boot Cuffs.

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Thinker Profit Announces Designer Amy Olson and Kuhfs Brand Boot Cuffs Winner of PUSH 2014 Business Competition. Opens New Niche for Personalizing Fashion Boots and Pants.

Thinker Profit Announces Designer Amy Olson and Kuhfs Brand Boot Cuffs Winner of PUSH 2014 Business Competition. Olson’s entry into Thinker’s PUSH 2014 business competition was a clear winner. Olson had perfected her designs, and had been producing her boot cuffs in small quantities, selling at high-end craft shows in the Chicago area. But her personal style and fashion sense sealed the deal.

“We’re thrilled that we were able to award her,” said Aaron Johnson, Creative Director at Thinker Profit, the business development agency who sponsored the competition. “We were surprised that no one was selling this type and quality of product on a national scale, and are excited to see how it will grow with the new branding.”

Thinker’s team worked with Olson and transformed her brand. What began as Off the Cuff Accents was renamed and reintroduced as Kuhfs, the Perfect Boot Accessory. Also part of her winnings, Olson received new branding and a reintroduced e-commerce site at Thinker also produced new product photography, video, and printed materials.

Kuhfs boot cuff introduction party was also celebrated at Thinker’s office in Rockford, IL. Olson continues to work with Thinker on new product designs, an enhanced manufacturing process, and future distribution plans.

About Kuhfs
Kuhfs are boot cuffs made by Designer Amy Olson. They allow anyone to personalize their fashion boots or pants with removable boot cuffs in a variety of styles. Kuhfs are sold online at and in fine boutique stores.

About Thinker Profit
Thinker is a business development agency. Not only do we craft strong brands, build powerful business systems, and leverage data to do amazing things, we align our goals and motivation with those of our clients. Learn more at


If you would like additional information about Thinker or Kuhfs, please call (815) 516-0500 or email info(at)thinkerprofit(dot)com.

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Jason Todd
Thinker Profit

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