CFO Rising West Summit: Explore the Evolving Role of the Strategic CFO

CFO Publishing are delighted to host the return of the CFO Rising Summit at The InterContinental Hotel, San Francisco this October 30 & 31. CFOs and leading finance executives will discuss how the role of the CFO has changed dramatically and what new strategies they can implement in the finance department.

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Attending the Summit offers finance executives the opportunity to not only learn the best practices in the industry today; but also how to lead their finance teams successfully into the future.

San Francisco, CA (PRWEB) August 26, 2014

Over the past decade, the role of the CFO has evolved significantly. CFOs are now expected to make strategic judgments and critical decisions, ranging from outsourcing of back office functions to transformative projects. Traditionally being viewed as a financial gatekeeper, the role of the CFO has expanded and evolved in many companies to strategic partner and advisor to the CEO, CIO, COO and the Board. Finance executives are also expected to drive accurate FP&A, optimize cash flow and mitigate risk through the use of advanced analytics and big data. With three interactive tracks to choose from the CFO Rising West Summit will address all the challenges facing today's finance executive and the opportunities they have for leadership within their organizations.

The transformation of the financial role is creating new responsibilities and complexities while also balancing support and resources among departments. At this year’s Summit, we’ll explore three tracks of responsibility. The CFO Innovation track will show how CFOs can drive shareholder value and business performance whilst nurturing talent within their finance department. The Corporate Financial Technology track will look at how the CFO can best utilize the latest technologies. And the Compliance and Risk Management track will dive into international compliance issues and how to best manage the changing risk landscape. “The vital role CFOs play in building and developing a successful financial culture throughout an organization is changing the foundation of senior management responsibility and accountability,” said Daniel Miller, Senior Director, Conferences. “Attending the Summit offers finance executives the opportunity to not only learn the best practices in the industry today; but also how to lead their finance teams successfully into the future.”

CFO Publishing has been exploring the evolving role of the CFO, and the challenges they face for over 25 years. This summit will utilize our knowledge and extensive networks to bring together over 250 CFOs and senior finance professionals for an informative and enlightening event. Among this year’s keynote speakers are Darren Snellgrove, CFO, Johnson & Johnson. Darren will demonstrate how his finance team identifies the correct technologies and business partners, which helps them to navigate a high risk industry with a very high failure rate. Galagher Jeff, CFO, Walmart eCommerce will be discussing the benefits of having a consolidated finance and strategy function. Robert Williams, CFO, Aetna Active Health Management explains how, through analytics they can identify opportunities to reduce costs without impacting customer experience and the core values of the enterprise.

For a complete list of speakers, agenda and registration details for the CFO Rising Summit visit: http://theinnovationenterprise.com/summits/cfo-sanfrancisco-2014

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About CFO Publishing: CFO Publishing LLC, a portfolio company of Seguin Partners, is the leading business-to-business media brand focused on the information needs of senior finance executives. Delivering content through multiple channels including online, digital, mobile, and print, the business consists of CFO magazine, CFO.com, CFO Research Services, CFO Learning and CFO Conferences. CFO’s award-winning editorial content and loyal, influential audience make it a valued resource for its readers as well as an effective marketing partner for a wide range of blue-chip companies. CFO has long-standing relationships with nearly a million finance executives.


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