The UI refresh is one of many initiatives we’re taking to help marketers faced with high-profile campaigns and limited time as long-term audience engagement that informs business decisions increasingly trumps likes and follows.
(PRWEB) August 26, 2014
Unmetric, a social media data analytics company that helps brands and agencies plan better content, today unveiled a new platform user interface. A part of successful online audience engagement requires marketers to plan, execute and measure content on the fly. To achieve this, they need solutions that dig deep into complex data, yet enables them to uncover actionable insights quickly and efficiently. Unmetric developed the new UI with this in mind, delivering a complete aesthetic overhaul and providing marketers the ability to further optimize their use of the platform.
“While developing the new UI, we garnered feedback from our clients about what they consider key ingredients for a platform that allows them to measure engagement and benchmark their efforts against competitors in a smarter more efficient way,” said Lux Narayan, CEO of Unmetric. “On the heels of our platform becoming a Twitter Certified Product, the result is something we’re all proud of. The UI refresh is one of many initiatives we’re taking to help marketers faced with high-profile campaigns and limited time as long-term audience engagement that informs business decisions increasingly trumps likes and follows.”
“Our goals were clear with this UI revamp: make it simple, consistent and usable,” said Amrinder Sandhu, Head of Design and UX at Unmetric. In addition to using client feedback, we dug into the platform to discover usage patterns with the existing interface. We then refined certain elements and created new ones to deliver a beautiful interface that enhances user experience while preserving the platform’s familiarity and benefits. This is just the start; we continue working hard to provide the most efficient and intuitive experience possible.”
The new UI allows users to take in and digest their visual data more easily with reorganized layouts of all metrics and insights from the brands they’re monitoring. To learn more about how Unmetric helps leading brands and agencies plan, execute and measure social media data in a smart and meaningful way, and to request a free trial, visit http://www.unmetric.com.
About Unmetric
Founded in 2011, Unmetric is the number one social intelligence and benchmarking platform trusted by leading brands to understand their competitor’s efforts, uncover insights based on data and unlock new social strategies. Unmetric combines the power of people and technology to track and analyze the online behavior of 18,000+ brands segmented across 30 sectors for all major social channels including Twitter, Facebook, Pinterest, YouTube, Linkedin, and Instagram. With a singular focus on client success and a growing roster of Fortune 500 companies, digital agencies, and other large global brands, Unmetric offers unparalleled intelligence to confidently make more informed business decisions and compete in the data-led economy. In 2014, the Unmetric platform was accepted into the exclusive Twitter Certified Product Program, designating it a product that helps businesses thrive on Twitter. The company is headquartered in New York City with additional offices in the United States and Chennai, India. For more information, visit http://www.unmetric.com, or check out the Unmetric blog at http://blog.unmetric.com.