Loyalty360 and CrowdTwist Present: How Two Diverse Brands Green Lighted Their Loyalty Program Initiatives

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CrowdTwist to present a webinar that focuses on the thought process behind building a multichannel loyalty program that expands beyond the traditional model.

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It will showcase two very different brands with different needs, and highlight how they built successful non-traditional loyalty programs.

Brands are increasingly developing multichannel loyalty offerings to reach and retain customers. As a result, consumers are demanding more than just a traditional spend and get loyalty program. In fact, 84% of consumers said they would spend more with retailers that offer points for activities other than spending.

On Sept. 18, 2014 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “How Two Diverse Brands Green Lighted Their Loyalty Program Initiatives,” which will be presented by CrowdTwist.

Attendees will hear from Vincent Biroscak, Director of Marketing at Nestlé Purina; Deborah Cook, Director of CRM for Ultimate Fighting Championship (UFC); and Dennis Tze, SVP, Client Success, CrowdTwist, as they discuss how they decided to build multichannel loyalty programs that expand traditional loyalty programs, and the steps they took to make their offerings a reality.

Some of the key topics to be covered in the webinar include:

  • Why UFC and Purina decided multichannel loyalty programs were right for their brands
  • What process UFC and Purina followed to gain internal support and buy-in
  • How each brand developed the concept and design of their loyalty offerings
  • Specific recommendations to consider before entertaining a multichannel loyalty program

“This fascinating webinar will bring the best of both worlds to our audience,” shared Erin Raese, President of Loyalty360 – The Loyalty Marketer’s Association. “It will showcase two very different brands with different needs, and highlight how they built successful non-traditional loyalty programs.”

Marketers are invited to join Loyalty360 and CrowdTwist on Sept. 18, 2014 at 1 p.m. EDT to learn about the key factors that go into building a unique multichannel loyalty program. For more information, please visit: http://loyalty360.org/conferences/event/how-two-diverse-brands-green-lighted-their-loyalty-programs-initiatives.

About Loyalty360:
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.

About CrowdTwist:
CrowdTwist is an industry-leading provider of comprehensive multichannel loyalty and analytics solutions that drive engagement and incremental spend, leading to better customer data, stronger insight, and more personalized experiences. We are revolutionizing loyalty, helping top brands including Pepsi, Nestlé Purina, L'oreal, and Zumiez develop a deeper understanding of customers. For more information visit http://www.crowdtwist.com.

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Erin Raese
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