Cincinnati, OH (PRWEB) August 26, 2014
Brands are increasingly developing multichannel loyalty offerings to reach and retain customers. As a result, consumers are demanding more than just a traditional spend and get loyalty program. In fact, 84% of consumers said they would spend more with retailers that offer points for activities other than spending.
On Sept. 18, 2014 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “How Two Diverse Brands Green Lighted Their Loyalty Program Initiatives,” which will be presented by CrowdTwist.
Attendees will hear from Vincent Biroscak, Director of Marketing at Nestlé Purina; Deborah Cook, Director of CRM for Ultimate Fighting Championship (UFC); and Dennis Tze, SVP, Client Success, CrowdTwist, as they discuss how they decided to build multichannel loyalty programs that expand traditional loyalty programs, and the steps they took to make their offerings a reality.
Some of the key topics to be covered in the webinar include:
Marketers are invited to join Loyalty360 and CrowdTwist on Sept. 18, 2014 at 1 p.m. EDT to learn about the key factors that go into building a unique multichannel loyalty program. For more information, please visit: http://loyalty360.org/conferences/event/how-two-diverse-brands-green-lighted-their-loyalty-programs-initiatives.
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.
CrowdTwist is an industry-leading provider of comprehensive multichannel loyalty and analytics solutions that drive engagement and incremental spend, leading to better customer data, stronger insight, and more personalized experiences. We are revolutionizing loyalty, helping top brands including Pepsi, Nestlé Purina, L'oreal, and Zumiez develop a deeper understanding of customers. For more information visit http://www.crowdtwist.com.