(PRWEB) August 28, 2014
For most businesses, customer interaction has traditionally been a one-way street. With the arrival of mobile and social as fully-entrenched technologies, it is now a two-way street–complete with danger of oncoming traffic.
Today’s consumers are not only invited to speak, but they are empowered to actually affect a business’ reputation through feedback, whether it is positive or negative. As a result, it has never been more critical for companies to build real trust through healthy dialogue with their customers.
On Sept. 11, 2014 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Want Customers? Get Engaged!”, which will be presented by SAP.
Empowered customers are willing to share information about themselves−but only if they feel that trust has been established and the company will be responsible with personal consumer data. In this webinar, SAP will provide insight on how businesses can best generate consumer trust through each interaction, create value, and advance loyalty.
The featured speaker for this webinar will be Jamie Anderson, Global Vice President Product Marketing, Customer Engagement & Commerce, SAP.
“It’s all about listening to customers, and the more they trust brands, the more comfortable they’ll be provide invaluable insight and feedback,” shared Erin Raese, President of Loyalty360 – The Loyalty Marketer’s Association. “Being there to listen to customers is a big step, and creating that all-important trust leads to loyalty and brand advocacy.”
Marketers are invited to join Loyalty360 and SAP on Sept. 11, 2014 at 1 p.m. EDT to learn about the challenges of effectively relating to customers and accompanying them on their buying journeys. For more information, please visit:
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.
Customers are savvier and demand more from brand experiences. They flow across multiple channels, including social media and mobile devices, sharing their experiences and learning from others whenever and wherever they desire. Marketers are experimenting with these channels trying to figure out how best to connect with their audiences, but the ones that will succeed will understand that in this new marketing world, the focus needs to go beyond just filling the pipeline or even customer conversions, but rather delivering consistent customer experiences across all touch points that builds loyalty over time.