Exact Data Completes Data Hygiene Process, Adds New Records To Magazine Mailing Lists

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The direct marketing data firm performs routine database maintenance to ensure accuracy and deliverability for its B2C records.

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Consumer selects enhance data by focusing a list on the markets that matter most to our clients.

Exact Data, a broker of marketing lists and other database products has recently completed an update to its consumer records. The Chicago-based company performs regular database maintenance in order to ensure accuracy and deliverability for its data. While performing routine updates, Exact Data also adds new records. In the most recent update, thousands of new records were added to Magazine Mailing Lists.

Providing direct marketing data in multiple channels, Exact Data uses processes specific to each type of contact information in order to verify its records. For example, postal records are checked for outdated information using the US Postal Service’s National Change Of Address (NCOA) list. Emails are scrubbed free of opt-outs. Similarly, phone records are cleansed of any DNC (Do Not Call) listings. Emails then undergo a verification process from BriteVerify, an industry leader in Email Data verification.

In addition to cleaning data, thousands of new files were added to Magazine Mailing Lists. These lists contain information for subscribers of a variety of magazines, and can be sorted by individual publication, or by using consumer selects to determine consumers of magazines by interest or topic including:

  • Travel
  • Men’s Interest
  • Business
  • and many more.

Magazine Mailing Lists can also be selected by geography, age, and other demographics to finely narrow a list down to a qualified audience of prospects.

“Consumer selects enhance data by focusing a list on the markets that matter most to our clients,” states Larry Organ, CEO of Exact Data.

If you’re interested in customizing your own marketing list, contact Exact Data today. Call (877) 794-4980 or Click Here to request a free quote today.

About Exact Data

Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.

Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information, call (877) 794-4980.

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Chris Geatz
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