We are honored to have innovative brands like Publishers Clearing House and Chief Marketer recognize personalization as a key marketing strategy.
Boston, MA (PRWEB) August 25, 2014
Evergage (http://evergage.com), the market-leading provider of real-time web personalization, and leading multichannel direct marketer Publishers Clearing House (PCH), today announced that PCH.com, in partnership with Evergage, have won the Marketing ARC award in the personalization category. The first annual MARC awards were presented on August 14 by Chief Marketer, honoring the best campaigns powered by marketing technology solutions.
"The team at Publishers Clearing House is diligently working to harness our valuable first-party data to build a more powerful media and entertainment network," said Mark Cullinane, VP and general manager of Publishers Clearing House Digital. "Our combined efforts with Evergage are critical to this strategy and we are proud to be honored with this prestigious award."
The PCH.com award submission entitled, “PCH.com Personalizes the Online Experience,” used real-time web personalization to get visitors’ attention with non-intrusive and in-context messages. The campaign targeted PCH.com visitors based on their engagement level and resulted in increased game playing, site engagement and conversions, ranging from a 36% lift in engagement for existing customers to a 19% lift in new customer acquisition and a 26% increase in games played.
“Making real-time personalization accessible to every marketer and bringing a personalized web experience to every consumer has been our mission since the day we started Evergage,” said Karl Wirth, CEO and co-founder, Evergage. “We are honored to have innovative brands like Publishers Clearing House and Chief Marketer recognize personalization as a key marketing strategy and help drive this mission forward.”
Chief Marketer created the Marketing ARC (Adapting to Rapid Change) Awards campaign in response to the explosion of technology solutions being utilized by marketers in recent years – from marketing automation and customer data platforms, to big data and social media marketing solutions. The awards honor the marketing teams who have embraced and are taking full advantage of the latest technology solutions, in the midst of this shifting landscape, with wonderfully engaging campaigns and measurable results. For more on the award winners, please visit: http://bit.ly/1oUiniz.
About Publishers Clearing House
Founded in 1953, Publishers Clearing House has a longstanding history as a leading direct marketing company and has awarded its loyal players with more than $248 million in prizes. With nearly 20 digital destinations and a cross platform audience of more than 15MM unique visitors, the company’s highly engaged players visit daily for chances to win cash and other prizes. In 2011 Publishers Clearing House acquired the Liquid Wireless platform, which works to monetize the company’s mobile traffic and drive high quality app downloads for the app developer community. Publishers Clearing House acquires its highly engaged players through nearly $62 MM in cross channel media spend each year including $30MM on TV. For more information, visit http://www.pch.com or http://liquidwireless.com.
Evergage’s cloud-based platform delivers real-time web personalization to more than 200 million web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener’s Supply Company, Millward Brown Digital, Palms Casino Resort, Publishers Clearing House, Rue La La and Wayfair. Evergage empowers marketers to increase engagement and conversions of website visitors and users through personalized content and messages based on deep behavioral analytics. Founded in 2010 as Apptegic, Evergage is a 2014 MITX What’s Next Award winner, a NEVY Award finalist and a Red Herring Top 200 North American company. Evergage has offices in Boston, San Diego and Atlanta. For more information, visit http://evergage.com or contact the company at sales(at)evergage(dot)com or 1-888-310-0589.