LiftMetrix Solves $100MM Worth of Social Media ROI Problems

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LiftMetrix, a New-York based social media analytics and ROI company, announced that they have measured over $100MM in social media ROI for customers since their May 2014 launch. The company which recently released a new version of the platform has also published an infographic explaining the methodology behind calculating return on investment (ROI) on social media.

“LiftMetrix is how we audit the value of our social media and is the platform we use to decide how we allocate our budgets and resources,” said Greg Moran, CEO of Zoomcar.

LiftMetrix enables brands, agencies, and small businesses to measure, continuously and effectively, the true value of their social media activity through an easy-to-use, self-service platform. In the past, marketers have used ROI proxies, such as the number of followers, and they have spent days approximating their returns in spreadsheets. The LiftMetrix platform instantly calculates and delivers invaluable ROI data in straightforward dollars and cents. That means marketers can more effectively prioritize activity and re-channel resources to the highest impact areas.

LiftMetrix’s methodology combines traditional media math, industry standard rates, and a company’s internal KPI’s to calculate the value of their social media ROI.

“’How do you demonstrate value when driving revenue is not your #1 goal on social media?’ is a question we hear repeatedly,” said Kristin Calve, VP of Revenue at LiftMetrix. “We’ve met with hundreds of marketers to refine our methodology, and now employ one that can be applied across industries and tailored for differing objectives.”

“LiftMetrix is how we audit the value of our social media and is the platform we use to decide how we allocate our budgets and resources,” said Greg Moran, CEO of Zoomcar.

Along with calculating social media ROI, LiftMetrix offers an array of unique features, including narrative insights and explanations, tracking ROI of individual posts, planning tools for content development and a segmenting tool to help marketers customize audiences for highly targeted ad campaigns.

“We’re quickly evolving the platform to go beyond ROI calculation and deliver actionable recommendations to our customers,” said Nik Pai, CEO. “This latest release tells a brand exactly what to do to on social media with measurable targets.”

LiftMetrix has clients across various industries, including e-commerce, retail, travel, media and digital marketing agencies. LiftMetrix is currently offering a free 30-day trial for all new customers with pricing starting at $95/month. To sign-up, visit

Founded in 2012, LiftMetrix is a global leader in measuring social media ROI. The company offers a wide range of products and services designed to enable Digital Media Marketers to measure the ROI on their social media campaigns across Facebook, Twitter and Google, as well as continuously optimize social media plans.

LiftMetrix and 212Gaming are trademarks of 212Gaming, LLC.

For more information, press only:
Kristin Calve. VP of Revenue
(646) 660-9438
For more information on LiftMetrix, go to

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Kristin Calve

Graham Gullans
since: 01/2014
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