Propensity lists are great for marketers who want to drive their adROI higher, because of the depth of consumer insight they provide.
(PRWEB) August 25, 2014
Exact Data, a privately held data firm has recently completed an update to its consumer database. Containing information for over 54 million direct marketing contacts, the database requires maintenance at least ever 30 days for the sake of data hygiene.
In the most recent update, thousands of new records were added to Propensity Lists. These lists contain compiled business-to-consumer (B2C) data, indicating strength of preference for a wide variety of branded goods. The files are compiled based on consumer-reported survey responses, as well as consumer behavior such as credit card transactions.
The processes that are used to clean Exact Data’s consumer records are specific to each marketing channel provided by the company. Email Data is verified for opt-in status and then checked for activity and responsiveness by BriteVerify. Postal records are updated based on data from the NCOA (National Change of Address), provided by the US Postal Service. Finally, phone numbers contained in Propensity Lists are scrubbed free of any DNC (Do Not Call) information.
“Propensity lists are great for marketers who want to drive their adROI higher, because of the depth of consumer insight they provide,” states Larry Organ, CEO of Exact Data.
Interested in targeting a qualified audience of prospects with Exact Data? Call (877) 794-4980 for more information. Click Here to request a free quote today.
About Exact Data
Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.
Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information, call (877) 794-4980.