London, UK (PRWEB) August 25, 2014
The UK beer market is showing its best performance in the past ten years on the back of a warm summer season, among other factors. The spring’s extreme conditions concealed the influence of the dramatic news that the duty escalator which had resulted in the duty on beer increasing by over 40% since its introduction by the Government as of 2008 was to be finalised. Not only was the duty escalator scrapped but duty on beer was cut by 1 pence per pint. From a financial point of view, the cut was not very significant, but it produced a very positive physiological effect. Furthermore, with the economic outlook for the country improving, consumers’ positive spending habits have been reinforced and altered in a way in the second half of 2014. Throughout this year, off-trade beer sales are forecast to grow.
The brewers have put on notice the popularity of flavoured ciders and are trying to replicate this success. Molson Coors have led the van in this respect with their Carling Zest evolving from citrus to offer Carling Zest with summer berries, winter berries, and hint of ginger. Carlsberg, as an extension to their Carlsberg citrus, have extended their offerings to launch a blackcurrant beer this year. Many more flavour extensions are to be expected as brewing companies strive to appeal to a younger consumer that has a sweet tooth. The present-day trend is that consumers have shifted to drinking more soft drinks, with the trend expected to manifest itself in refreshment patterns in the offing.
In-demand market research report “Beer Market Insights United Kingdom” drawn up by Canadean is now available at MarketPublishers.com.
Title: Beer Market Insights United Kingdom
Published: July, 2014
Price: US$ 12,270.00
The research study offers an in-depth understanding of the structure and dynamics of the beer marketplace across the UK. It limelights external conditions and factors impacting the market, such as the market environment, consumers’ tastes, export and import dynamics as well as legislation and taxation. A brief review of the leading players in the country alongside a discussion of key events, facilities and the latest developments can be found in the study, too.
More in-demand market studies by the publisher can be found at Canadean page.