Research Triangle Region, NC (PRWEB) August 25, 2014
Netsertive, a marketing technology company that automates unified brand-to-local digital marketing through its collaborative marketing platform, announced today that it has been named – for the second year in a row - one of America’s fastest growing private companies. Inc. magazine’s 2014 Inc. 500/5000 list, unveiled this week and noted as the most competitive crop in its 33 year history, ranked Netsertive #482 based on its remarkable 986% four-year growth between 2010 – 2013.
Netsertive, founded in 2009, is addressing a massive demand to more efficiently connect national product brands and their local channels digitally, move traditional media spend to data-driven digital channels and more effectively leverage underutilized cooperative marketing (“co-op”) budgets – which now total over $22 billion annually in the U.S. – in local markets. All local marketing spending in the U.S. now exceeds $130 billion annually and the digital portion, approximately $20 billion in 2014, is expected to more than double to $45 billion by 2017. Netsertive capitalizes on this huge market shift by making it easy for product brands and their local retail channels to collaborate and successfully execute the “last mile of marketing.” It does this by leveraging data-driven insights from its platform, facilitating brand compliance, and delivering sustained digital marketing and promotional programs across hundreds of local markets automatically.
With a growing number of brand network clients, the company powers distributed marketing campaigns for leading products including Serta, Electrolux, Frigidaire, Chrysler, Dodge, Samsung, Lutron & others, ensuring that their retailers drive brand-compliant marketing and are found online by local consumers. According to BIA/Kelsey, 97% of Internet users use online research prior to making local purchases, making successful brand-to-retailer marketing collaboration critical.
The Inc. 500 companies are “thematically reflecting how our economy has evolved,” says Inc. magazine Editor Eric Schurenberg, “but what doesn’t change is the fearsome creativity unleashed by American entrepreneurship."
Netsertive CEO Brendan Morrissey added, “This is a huge honor to make the Inc. 500 list for the second year in a row, given the monumental task of growing a company by over 10X in just four years. But more than that, it’s a testament to our clients, who put their trust in us, and to our incredible team, who built a powerful marketing platform and help drive success for those clients every day.”
Prior Inc. 500|5000 honorees include such luminaries as Yelp, Pandora, Zappos, Microsoft and other well-known names who were recognized for their rapid growth. Netsertive will be recognized with other honorees at the 33rd annual conference & awards ceremony on October 15-17 in Phoenix, AZ.
Netsertive empowers product brands and local channel partners with a unified digital marketing presence to drive local sales. Based in Research Triangle Park, North Carolina, the company uses its Digital Channel Marketing platform and proprietary Learning Engine technology to connect local customers to the channel partners of its brand clients. Netsertive takes the complexity out of digital channel marketing and enables locals businesses, multi-location retailers and global brands to take the lead – by making every marketing dollar work harder and every message reach farther. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners and Greycroft Partners. For additional information, visit http://www.netsertive.com
About Inc. Magazine and the Inc. 500|5000
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today's innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit http://www.inc.com/