Rising Cost of Travel among the Many Challenges Retailers and Sales Representatives Face

Share Article

The Boot and Shoe Travelers Association of New York encourages attending regional trade shows to combat traveling costs and stay up to date with market trends.

News Image
Regional organizations are set up to help our fellow colleagues come together and invite customers. There you build valuable relationships, the focus is helping the industry.

Rising costs of traveling, larger territories, consolidated sales forces and reduced budgets are all challenges that sales representatives and retailers have to overcome in order to earn a profit. An easy way for everyone to see what the market is looking for while saving time and money is to attend regional trade shows.

These trade shows also allow buyers to receive a better understanding of how manufacturers will help with yielding a higher margin and wholesalers reach enhanced distribution channels by accessing clients that may not have been available otherwise.

Regional tradeshows are also the best way to stay up to date with current market trends. Fashion is always evolving and what was trendy last year may not be this year. Stylish and chic may be important one season and comfortable and active may become the next focus – change is based on consumer interests.

There are many factors to consider in a successful trade show. As a participant, have a complete list of desired customers – reach out to regional organizations and study and segment these lists; even contact 25-30 customers a few weeks prior to the show. If a customer is unable to attend, then set up an appointment – increase productivity. When communicating with a retailer, have an idea of what is being sold, selling them another product is the easy part. A great sell-through is the key to longevity. Sales representatives are the leaders, customers look to these reps for direction and help in making a better living.

There will be a series of upcoming regional events across the country. The next event in the Metropolitan New York area is Metropolitan New York Footwear, Apparel & Accessories Marketplace Fall Trade Show. Men’s, women’s and children’s brands of footwear, apparel and accessories will be displayed for Fall 2014 and upcoming Spring 2015. This event is open to the industry only and is a huge opportunity to see the latest products with over 500 product lines and over 200 professional sales representatives in attendance.

This trade show will be held September 22-23, 2014 at the Meadowlands Exposition Center in Secaucus, NJ, the largest convention center in New Jersey - just a 15 minute commute from New York City. Exhibitors are required to join the B&STA of New York in order to participate and retailers must document their eligibility to buy at wholesale.

For more information on the Metropolitan New York Footwear, Apparel, and Accessories Marketplace, as well as future shows and dates, please visit http://www.marketplaceny.com.

About the Boot and Shoe Travelers Association of New York (B&STA of New York)
The B&STA of New York celebrated its 75th anniversary of incorporation in June of 2014. The organization was established in 1906 by sales executives with one necessity in mind: to have a regional event that facilitated presenting lines to as many retailers in the Northeast possible. The purpose of the show has always been to help members by creating an event that can help them see a large number of customers in two days, in one building.

The Show Chairman and past President, Danny Lakin, has served for philanthropic organizations such as TwoTen as (past) Vice President and as a board member of the National Shoe Travelers Association. Today he continues to help the industry and his colleagues build events where vendors and retailers can create valuable relationships.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Danny Lakin
The Footwear, Apparel & Accessories Marketplace
Like >
Visit website