Adam Selman Creates Miss Baby Backpack Exclusively for

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Complimentary with Purchases of $100 or More *

The Adam Selman Miss Baby Backpack is Now Available on

The Adam Selman Miss Baby Backpack is Now Available on, a division of, inc. introduces a partnership with New York designer Adam Selman for fall. An ideal tote to take to fashion week or back to campus, Miss Baby Backpack features a graphic print from Mr. Selman’s fall 2014 collection. Shoppers can find the miniature pack at

When asked about his playful design for, Adam Selman spoke of its versatility, “I wanted this bag to be fun and functional, an extension of my line by way of a baby backpack. She’s cute and utilitarian, holding all your makeup essentials one day, and your bikini, headphones, or heels the next.”

Miss Baby Backpack comes with an array of prestige beauty samples that speaks to the broad assortment of skincare, makeup, haircare, and bath items sold by the online retailer. The bag and its contents are valued at more than $130 and contain:

1.    Korres Quercitin + Oak Antiageing + Antiwrinkle Serum
2.    Caudalie Make-up Remover Cleansing Water
3.    Bliss Fabulous Foaming Face Wash
4.    Origins Plantscription Powerful Lifting Cream
5.    bareMinerals BB Advanced Performance Cream Eyeshadow
6.    GoSmile Go Smile Double Action Ampoule Single
7.    Erno Laszlo Sea Mud Deep Cleansing Bar
8.    Paula’s Choice CLEAR Ultra-Light Daily Mattifying Fluid SPF 30+
9.    Aquolina Pink Sugar Simply Pink Eau de Toilette
10.    Oscar Blandi Hair Lift Thickening & Strengthening Mousse
11.    H20+ Body Anti-Aging Moisture Whip
12.    Alterna CC Cream
13.    An offer for you from the site

While browsing for items to meet the gift with purchase bag’s $100 qualifier, customers can sort through the latest color collections from brands like Too Faced, shop for top rated skincare from Erno Laszlo, and find best-selling tools from brands like T3.

Starting September 4, customers can follow along with as the site goes backstage with renowned makeup artists and hair stylists as they prepare for and execute beauty looks for Spring/Summer 2105 fashion collections. Visit to see aggregated social content from Instagram and twitter in real time. Beauty Director-at-Large,Romy Soleimani will also be updating her Beauty Close Up blog during the week with her favorite photos, trend coverage, and product tricks.

  • Miss Baby Backpack is only available at with any $100 purchase through October 30, 2014 while supplies last. Offer may be applied only once per household. Complimentary gifts cannot be returned for refund, credit, or exchange. A minimum purchase does not include shipping charges, applicable tax, backordered items, out of stock items, or specially handled products. The gift including its contents has an approximate combined retail value of $130. The gift will be added to shopping bag when customers reach the minimum purchase threshold. May not combine with some offers. Void where prohibited by law. may make changes to or terminate this offer at any time. Use of this site shall be deemed as customers’ acceptance of’s Terms of Use.

**Free standard shipping is available only on purchases of $35 or more, and does not apply to gift cards/certificates, bulk orders, or orders over 20 pounds. With dollars™, customers receive a credit to their account equal to 5% of any eligible purchase. Customers cannot earn or apply dollars™ to gift certificates, gift cards, discounts, free items, past purchase, or non-shipped, undeliverable or returned items. dollars™ cannot be redeemed for cash. These offers are only available on and

About® – The World of Beauty Online®, Inc. is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 350 brands from widely recognized to niche, hard-to-find products.

For 15 years, has been a leading online provider of health, beauty, and vision products. Shop a great assortment of more than 80,000 items ranging from everyday basics to hard-to-find favorites. With competitive prices, unique categories and free shipping for orders over $35* all in one convenient location, the web store is truly the uncommon drugstore.

Selman, a Pratt design alumni, began his career as a costume designer designing tours with the Scissor Sisters, Sufjan Stevens, Beyonce, Lorde and most notably, Rihanna. Selman has created some of Rihanna’s most iconic looks for both the stage and red carpet, and served as head designer on her first clothing line with UK retailer River Island, which debuted in February 2013.

His advertising work includes clients Vita Coco, MAC Cosmetics, TOD’s, Mercedes Benz, Happy Socks, Redken and Target, and his editorial work has been seen in Complex, Purple, Lui, and i-D Magazine, among others.

Under his eponymous collection shown at New York Fashion week, Adam has shown two collections that have received much praise and rave reviews by Women’s Wear Daily,,, New York Times and many others. The line is currently being sold at Brown’s of London, Opening Ceremony and several boutiques worldwide.

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Carley Partridge
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