Texas Energy Shopping Sets a New Standard; Softway Solutions Crafts ‘Name Your Electricity Price’ Shopping Tool for Torch Energy Solutions

Share Article

Bringing consumer’s voice to retail energy prices, Torch Energy Solutions launched an online platform on August 4, 2014 that allows Texas residents to name their electricity price and Texas energy providers to meet that demand. Softway Solutions has been crafting the browser-powered portal for almost a year with the goal of providing Torch Energy Solutions an easy customer experience and highly customizable experience for the retail energy providers.

Torch Energy Solutions logo
'Creativity and technology are revolutionizing industries,' Anwar said. 'We're doing that for the energy sector.'

The ‘Name Your Electricity Price’ concept was the starting point for Mohammad Anwar, President of Softway Solutions, and Amir Eskafayan, Founder and Chief Product Officer of Torch Energy Solutions. Making price the top priority, the Torch Energy system asks the user two simple questions. What is your zip code? And, what do you want to pay? Once that information is collected, the system suggests plans based on the price that matches.

Technology empowers customers to become savvy purchasers in all areas of their life. Torch is leveraging technology to create a marketplace where demand and supply are connected more closely than ever before. "Energy price volatility has always been good for brokers. We found a way to make it good for everyone," Eskafyan said.

Amy Gasca, CEO of Torch Energy Solutions says, "Our website allows people to name their price for energy, and then connects them to energy providers that can meet their demand in real-time." Gasca brings over 25 years experience building retail and wholesale energy businesses in several states. She was the Founder and President of AmPro Energy, a retail electricity company she grew to over $50 million in revenue in two years, before being sold to Constellation.

"Creativity and technology are revolutionizing industries," Anwar said. "We're doing that for the energy sector." Softway Solutions has been the choice technology and marketing partner for Torch Energy Solutions since its inception. Anwar is also the Chief Technology Officer for Torch Energy Solutions. Through his experience at Softway Solutions working with retail energy providers, he has years of experience building web portals for selling energy directly to consumers.

Softway Solutions is an interactive marketing agency delivering seamless digital integrations since 2003 and currently employs over 200 full-time staff members in Houston, Texas, USA and Bangalore, India. Offering services such as multimedia, graphic design, software development and internet marketing the company focuses on providing digital products that drive profitability. This attention to maximizing return on investment has served as a key element of Softway Solutions' growth; the company has been named one of Houston Business Journal’s “Fast 100” in both 2011 and 2012.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kristen Gerner - Communication Director
Softway Solutions, Inc.
+1 (281) 914-4381 Ext: 107
Email >
Follow >
Softway Solutions
Like >
Softway Solutions, Inc

Follow us on
Visit website