Albany, NY (PRWEB) August 26, 2014
The emerging wearable technology ecosystem will bring mobile advertising personalization to a whole new level as solutions such as Disney’s MyMagic+ wearable are just the tip of the proverbial iceberg. We see wearable tech bringing to the fore an entirely new category of mobile advertising that will transform the joking about the movie Minority Report into a viable business model with positive ROI for advertisers.
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Wearables can be used as a source of knowledge for advertisers. This can be done by collecting information about user’s behavior towards certain ads. Wearable devices can be used smartly in advertising. It can give the user’s feedback on certain products by monitoring the user’s behavior while watching these products’ ads. Wearables device can vary from wearable glasses to small wrist bands that can detect the following user’s activity including movements, vital signs, and behaviors.
This ICT Insight report provides analysis of wearable technology in mobile advertising scenarios such as using Google Glass Pay-Per-Gaze and Pay-Per Emotions business models.
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This report is part of the Mind Commerce Information and Communications Technology (ICT) Insight series of reports, which are provided as part of subscription offerings and on an exclusive basis to our preferred clients and partners. The reports provide critical information and key insights into the impact of developing ICT trends, challenges and opportunities with emerging business models, and assessment of evolving and maturing technologies.
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Mobile network operators
Retail brands and merchants
Mobile marketing companies
Augmented reality companies
Wireless device manufacturers
Wireless infrastructure providers
Consumer electronics companies
Wearable technology developers
Digital entertainment companies
Wearable technology will have a profound effect on measuring human behavior
Mobile advertising will benefit from new models including pay-per-emotion and pay-per-action
Certain models such as pay-per-gaze, while unproven commercially, have great promise as wearable tech becomes mainstream
Wearable technology and mobile advertising have great synergy as the former will provide a measured response to advertisements
Mobile Advertising Market Analysis, Outlook, And Forecasts 2014 - 2019
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Mobile advertising has evolved beyond an experiment to become a legitimate marketing channel for mainstream advertisers. However, the mobile channels remains challenged in certain key areas such as certain industry vertical proof points and ROI. This research focuses on the challenges and opportunities within mobile marketing and advertising in 2014 and beyond. The report includes market analysis, solution assessment, and forecasts 2014 - 2019. The report reviews existing display/UI methods as well as supporting systems and procedures.
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The report also evaluates the impact of next generation methods including the use of LTE Direct for location-based advertisements. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.
The NFV, SDN & Wireless Network Infrastructure Market: 2014 - 2020
View full report at http://www.marketresearchreports.biz/analysis/195793.
Global wireless CapEx is on the rise, as operators deploy LTE and Heterogeneous Network (HetNet) infrastructure, amid growing demands for high-speed mobile broadband connectivity. By eliminating reliance on expensive proprietary hardware platforms, Network Functions Virtualization (NFV) and Software Defined Networking (SDN) promise to reduce the CapEx burden on wireless carriers. In addition, both technologies can significantly slash OpEx due to a reduction in physical space, labor and power consumption.
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Driven by the promise of Total Cost of Ownership (TCO) reduction, wireless carriers are aggressively jumping on the NFV and SDN bandwagon, targeting integration across a multitude of areas including Radio Access Network (RAN), mobile core, OSS/BSS, backhaul and CPE/home environment.
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