Growth in Latin America’s Laboratory Equipment Market Signals Opportunity, Propels Outreach

Adam Equipment introduces new balance series at Diclab Expo 2014 and schedules Latin America dealer and technical training.

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Adame Equipment
Latin America’s growing marketing for laboratory products has set the stage for Adam to bring quality, affordable weighing equipment to the area.

Danbury, Conn. (PRWEB) August 26, 2014

Adam Equipment, a global manufacturer of professional weighing equipment, will display scales and balances at stand 04 during Expo Diclab 2014, Sept. 18-19 at the Mexico World Trade Center in Mexico City. Diclab targets the environmental analysis, science and research, food, chemical industry, clinical laboratory, quality control, education and mining industries. Immediately preceding the show, Adam will hold special training sessions for its Latin America dealers and service technicians.

Certain areas of Latin America are expected to see a six-percent increase in the laboratory equipment market, based on research by Frost and Sullivan. In recent years, increased demand for laboratory equipment (including balances) in Latin America has resulted in opportunities for new sources of reliable, quality laboratory equipment. Adam is prepared to meet the region’s needs for improved technology and weighing equipment by expanding its Latin America dealership network and offering technical and sales training, according to Tom Storey, director of marketing for Adam Equipment.

“Latin America’s growing marketing for laboratory products has set the stage for Adam to bring quality, affordable weighing equipment to the area,” said Mr. Storey. “Our goal is to establish and maintain a symbiotic and positive relationship with our Latin American dealers.”

The classes will provide sales and marketing tips, along with specific information about Adam products. Products used for training will include the PW analytical balance, PGW precision balance, PMB moisture analyzer, Nimbus precision/analytical balance, Core portable compact balance and Highland portable precision balance.

During Expo Diclab, Adam Equipment’s new Nimbus precision and analytical balances will be on display for the first time in Latin America. The Nimbus comes in 15 models with readabilities from 0.1mg to 0.1g and boasts a distinctive design, so it occupies less space while retaining precision performance. With improved processing power and advanced features, the Nimbus delivers increased consistency and efficiency.

About Adam Equipment

For more than 40 years, Adam Equipment has designed and manufactured precision balances and scales for professionals worldwide in the laboratory, medical, education, industrial, food, animal and jewellery markets. Adam is committed to offering an extensive selection of weighing equipment with best-in-class value. Headquartered in the United Kingdom, the company has strategically established offices in the United States, South Africa, Australia and China to provide product support and speedy delivery to distributors. For more information about the company and its products, go to adamequipment.com.

Media Contact:
Ruthanne Bell
Adam Equipment
r(dot)bell(at)adamequipment(dot)com
(US) 203-790-4774

Adam Latin America Contact:
Albert Toro
a(dot)toro(at)adamequipment(dot)com


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