“Vizini is the vintage sun visor made new and fresh with the twist of being completely strapless.”
Round Hill, Virginia (PRWEB) August 28, 2014
“The fall sun may not shine as bright or feel as warm as what we experienced this past summer, but its harmful UV rays can still reach your eyes,” reports Rita Hockenbury, eye health enthusiast and creator of the Vizini strapless sun visor.
Hockenbury is the spokesperson for Vizini, Incorporated, manufacturers of Vizini, a completely strapless sun visor that slips onto the arms of a pair of glasses or sunglasses. Vizini was designed to prevent ugly “hat hair” and equally ugly headaches.
Researchers Say Protect Your Eyes
Researchers agree that the sun’s UV rays are harmful to eyes and skin, causing everything from vision problems to sun damage that leads to wrinkles and facial lines and worse. “Letting too much sun sneak in through our lids can cause a variety of serious eye problems, including eye pain, cancer and blindness,” writes health guru Dr. Oz on his website.
“Colorful Vizini sun visor hats were created to block the harmful radiation of sun comfortably while coordinating with a woman’s wardrobe,” reports Hockenbury
Fashion Forward: A Twist on Vintage
In the mid-20th Century, visors were associated with the “shuffleboard set” in Florida. Today, the average Vizini customer is 30 years or older, wants comfortable protection from the sun, and is based in California.
Women’s sun visors are routinely seen on the fashion runways of New York and Paris. They are also the head gear of choice for the rich and famous such as Jennifer Anniston and Rihanna, as well as the rich an infamous such as Donald Sterling's alleged mistress, V. Stiviano.
“A lot of vintage clothing items have come back in vogue thanks to celebrities, but they always have a twist to them,” observes Hockenbury. “Vizini is the vintage sun visor made new and fresh with the twist of being completely strapless.”
Vizini, Brainchild of a Curly-Headed Mom
The impetus for a strapless sun visor was Hockenbury herself. Both a soccer and swim team mom, she attended a lot of meets and found herself continuously holding her hands over her eyes. “Having curly hair makes putting a hat or a sun visor with a strap on my head a dubious decision,” she says with a chuckle, “I have to think about where I am going after and if I’ll have time for a shower to wash my hair.”
One day when she was getting ready to leave for her child’s swim meet, Hockenbury cut the bill off of one of her husband’s baseball caps and taped it to her sunglasses. It worked...and the Vizini strapless sun visor was born.
Vizini is Made in the U.S.A.
Vizini is made in the U.S.A. Each visor comes to life at a Virginia-based organization that provides employment for people with disabilities. “Their superb craftsmanship is a shining example of ‘the American way,’” says Hockenbury with pride. “We owe Vizini’s excellence to their hard work.”
The success, she says is owed to a quality product and word of mouth. “Most of my individual customers and even many of the stores that buy from us learned of Vizini by a happy customer sharing her cool sun visor that slips onto your sunglasses,” reports Hockenbury.
Five Fall 2014 Eye Care Tips
Hockenbury offers these seasonal tips for protecting vision and eye health:
- Hands Off – Avoid touching your eyes to prevent the spread of flu and eye-related illnesses
- Age related? – “Age related” eye disorders is a misnomer. Many eye disorders start when you are young.
- Don’t Let the Sun Fool You - Even on a day that is slightly overcast, UV levels are about the same as on a clear day.
- Protect Yourself from Fall Allergens – In fall, pollen can trigger mild to severe eye allergies. Keep home and car windows shut as much as possible to keep out allergens.
- Never Look Directly at the Sun, Even During an Eclipse – North America will experience a partial solar eclipse on October 23rd. Looking directly at the sun, even during an eclipse, can damage the retina.
Looking ahead to winter, Hockenbury reminds skiers that, sunlight reflected by snow can lead to sunburned eyes. It’s another reason that she hopes to see Vizini on the slopes.
Vizini is sold in stores throughout the US and in several catalogs, and is available online at http://www.vizini.com. For more information, visit the website or contact Rita Hockenbury at 540-908-4246
About Vizini, Inc.
Vizini Inc. is the manufacturer of Vizini, a revolutionary, strapless sun visor for anyone concerned about eye damage caused by the sun. Lightweight, effective, fashionable, and affordable, Vizini protects wearers against furrowed brows, pressure headaches, and, the “dreaded” hat-hair associated with traditional sun visors. For more information and to take advantage of the company’s current buy-three-get-one-free offer, visit the http://www.vizini.com