Daytona Beach, FL (PRWEB) August 27, 2014
The National Association of Women Business Owners (NAWBO) sponsors the conference. "The Power of You" conference will be October 7-9, 2014, at the JW Marriott in Indianapolis, Indiana. Dr. Betsy Kruger will offer participants a pre-release of “Aesop’s Keys to Profitable Marketing.”
Five keynote speakers and 34 more presenters will empower women entrepreneurs.
They will discover the power of -- planning, mentoring, and improvising. Women entrepreneurs will learn how to invest in themselves and offer fascinating products and services. Some empowering sessions encourage unstoppable confidence, building to sell, and business connections. Other sessions teach women entrepreneurs about the value of tech-knowledge, digital marketing, and running a global enterprise.
The women at the conference will share their ideas, advice and resources. For example, Dr. Betsy Kruger will share her upcoming book, “Aesop’s Keys to Profitable Marketing” with participants. "My book coaches them to spark their profits," remarks Kruger.
“Aesop’s Keys” shows women entrepreneurs a dozen ways to profit by targeting their top customers. Some key marketing strategies are to focus on quality, compete on strength, target key prospects, and reward the best. Each chapter updates a tale by Aesop, relates his wisdom to marketing, and coaches women entrepreneurs to use each key in their business.
This universal law predicts the results of each key marketing strategy. Robert Iocco, CPA, CIC, CEO, Trustpoint Insurance, Bristol, Virginia, reports. “During my years of selling and servicing insurance, the results were exactly as predicted in her book.”
In summary, “Entrepreneurs seeking profitable results through new, applied directions will find Aesop’s Keys to Profitable Marketing provides an easy formula of success for virtually any business endeavor,” evaluates D. Donovan, revised text, e-reviewer, Midwest Book Review, Oregon, Wisconsin.
Dr. Kruger will release "Aesop’s Keys to Profitable Marketing” on October 25, 2014. Her other published book, "Top Market Strategy: Applying the 80/20 Rule," supplements graduate marketing coures worldwide.
Dr. Kruger managed marketing research projects for many corporations, developed and sold her software in over 40 countries, and coached more than 2000 start-ups to prosper. Dr. Betsy Kruger founded Strategic Power, a consulting firm that is rated A+ by the Better Business Bureau and certified by WBE and WOBE.
Dr. Betsy Kruger writes articles, speaks to groups, and coaches businesses. Please email Betsy @BetsyKruger.com or call Betsy at 386-235-5296 with your questions. You will learn to spark your profits.