This is a very experienced team that adds a lot of horsepower to our holistic marketing arsenal, Says CEO Jim Hooker.
Phoenix, AZ (PRWEB) August 28, 2014
Televerde’s successful build-out of two major service offerings this year has produced its most solid overall first-half performance ever. The company’s evolved positioning as a Demand Generation and Sales Pipeline Services Partner continues to appeal to more and more B2B organizations who realize better direction between how leads are developed (marketing) and how they are managed to closure (sales) is more effectively achieved by outsourcing.
In January 2014, Televerde announced market readiness for Sales Pipeline Solutions (SPS) and a 150-day soft-launch ensued. SPS offers clients the value of quickly ramping a full lead-to-revenue buying experience ― whereby transactional sales are fully developed and closed by Televerde inside sales staff ― or; in support of more complex sales models by fully developing opportunities which are then routed to client designated field or channel sales personnel.
“What we are emphasizing with SPS,” says practice co-leader Karen Schweitzer, “is the five key inside sales-centric disciplines active within the Lead-to-Revenue Model. We see it as an intricate sub-set of standards linking people (skills), processes and technologies ― and it’s critical to success they be managed accordingly.” The soft-launch extended SPS services to a wide variety of notable existing and net-new clients, providing the needed momentum to exceed projected goals.
In segue, one organization benefiting from SPS is Televerde’s own ― vastly expanded ― Demand Generation Services (DGS) team. In Q4 2013 Televerde announced the hiring of April Brown to lead the practice. Since then other key DGS additions include Lauren Schuler and Mark Evertz. “This is a very experienced team that adds a lot of horsepower to our holistic marketing arsenal,” says CEO Jim Hooker. “We now have second-to-none strategists who are also very adept at making things happen in terms of delivering high value services to our clients.”
Simply put, DGS helps organizations find people who are most likely to purchase and then devises and delivers market-tested approaches to begin online and offline discussions centered on what business goals the prospects need to accomplish. “This is something way easier said than done ― but seeing what the team has already accomplished in terms of growing the business has me feeling highly motivated about the future,” said CEO Jim Hooker. “It’s also particularly gratifying to see our SPS team so actively involved in bringing new DGS deals to the table. This means I’ve finally figured out a way to sell things to myself,” joked Hooker.
Televerde DGS takes a data-driven approach to all marketing operations and investments. Practice leader April Brown explains, “This is about pulling a business-relevant content creation and distribution regimen in line with unified SEO, PPC, social, email, direct mail, digital advertising and event-based outreach channels. It uses marketing automation platforms as the automated lead nurturing engine and combines the tools, talent and expertise needed to meet sales-relevant objectives. It’s all about revenue.”
On October 21-23 Televerde will participate as a sponsor of the CEB 2014 Sales & Marketing Summit in Las Vegas, NV. They can be located at booth 10.
To learn more about Televerde’s services, visit http://www.televerde.com or call: +1 888-787-2829.
Televerde’s Demand Generation and Inside Sales Managed Services are a true end-to-end solution for key marketing and sales requirements. Find out how our B2B marketing and sales solutions optimize pipeline volume, quality and velocity and help you benefit from fresh insights for successful sales outcomes. Televerde is a certified partner for Oracle Marketing Cloud and Marketo and operates six teleservices centers. For more than nineteen years Televerde has worked with over 2,000 B2B high growth and enterprise-class clients. From strategy, to marketing data services to integrated demand generation and inside sales operations – Televerde is the go-to-partner for many of the world’s most successful B2B sales and marketing organizations.
Cody Young, Head of Marketing; Televerde