Mellieha, Malta (PRWEB UK) 30 August 2014
Sales and marketing specialists in the Vacation Ownership industry, Azure Services in Malta have teamed up with UK based personal video presentation service provider CitNOW to launch a never seen before in the Vacation Ownership industry, app-based visual presentation that will not only enhance its consumer after-sales care but maintain the company’s position as innovative market leaders, by harnessing advanced digital technology via an iPod device, in a simple and easy to use format.
CitNOW offers cutting edge automotive video marketing solutions, adapted for each and every part of the car dealership business, enabling a car showroom, workshop, website or body shop to grab the attention of its online customer by a personalised video. Azure loved this concept and wanted CitNOW to modify the product, tailoring it to suit their new members’ requirements – which CitNOW were able to do quickly and efficiently.
“With such a huge audience online today and research showing a massive 70% of after sales shoppers who said that online videos had a positive impact on their purchase decision, we knew we had to respond. We had known about what CitNOW were doing for the automotive industry and how successful they were proving to be in handling high-end brands like BMW and Mercedes. We saw no reason why with a little development, Azure couldn't bring all the same benefits to our own industry and to our owners and members, by extending the buying experience way past the date of sale, essential with a high quality accommodation and when you are operating on high rates of sales. Being a cutting edge kind of company CitNOW appealed to us in choosing them to create our video postcard app, a first for the timeshare, fractional and property ownership industry” Says Perry Newton, Azure Malta’s Project Director.
Rather than focusing on pre-sales, Azure wanted to vary the technology for its members’ after sales care. Once a purchase has been made, more often than not consumers are passed from sales to customer care, severing the bond created during the purchase process. Azure has harnessed the power of digital technology to give new members the comfort that the person they purchased their membership from is still there for them, even after the contract has been signed.
Using CitNOW technology not only extends the customer experience but also enforces the important personal relationship Azure has in place with its members, long after they return home.
"The first to adopt CitNOW's video technology in the hospitality industry, Azure is leading the way in enhancing customer satisfaction. By sending homeward-bound holidaymakers a special, personal and unexpected message Azure is ensuring that when they begin to miss the sun and sea, Azure Malta is what they think of. Working primarily in the automotive industry, CitNOW is delighted to have found a partner in Azure, dedicated to using digital tools to provide the best experience to the modern customer." CitNOW Marketing Executive Joshua Pullan
The personal video presentation service, a series of simple to use apps create a visual postcard to Azure’s members upon their return home, nurturing the relationship through a personal message from the member’s membership consultant and personal resort video featuring the five star Malta Golden Sands resort’s staff, along with Azure’s ambassador and British Television presenter, Anne Davies.
The initial statistics of the CitNOW.com project look extremely positive for Azure, with a massive 83%* email open rate over the first 28 days of the project being launched and nearly 7% of new Azure members watching their personalised video up to 6 times.
Azure member postcard http://video.citnow.com/vpML_W8NcSH
For over a decade, Azure has positioned itself as a market leader within the Vacation Ownership industry and Europe, delivering high-end vacations around the globe, to more than 5,500 owner families. Azure tailors luxury club memberships that offer the flexibility, convenience and affordability to today’s demanding market whilst ensuring new products and services remain at the forefront of industry’s digital offerings.
Azure Services Ltd
Radisson Blu Resort & Spa, Malta Golden Sands
For further information please visit http://www.azure.com.mt