2014 Women’s Business Conference Kicks Off Dr. Betsy Kruger’s Upcoming Book, “Aesop’s Keys to Profitable Marketing”

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The National Association of Women Business Owners (NAWBO) sponsors “The Power of You” conference: Participants can be empowered by Dr. Kruger’s upcoming book about profitable marketing strategies.

Dr. Betsy Kruger

Aesop’s wisdom can propel your success.

NAWBO's “The Power of You” conference will be October 7-9, 2014, at the JW Marriott in Indianapolis, Indiana. Women business owners will share ideas, advice and resources with one another. One empowering resource is Dr. Betsy Kruger’s upcoming book, “Aesop’s Keys to Profitable Marketing.”

The conference is packed with presenters who are experts in various industries – baking, television, newspapers media, executive search, corporate training, social networking, videos, consulting, coaching, and mentoring. Non-profit presenters are experts in cross-sector partnerships, university education, and the Small Business Administration.

The presenters inspire women to succeed through their speeches, books and media. Five are best-selling authors: Katherine Kallinis Berman, Sophie Kallinis LaMontagne, Lourdes “Luly” Balepogi, JJ Ramberg, and Susan Solovic. JJ Ramberg has a show on MSNBC, and Rhonda Abrams has a column in “USA Today.”

Dr. Betsy Kruger’s upcoming book, “Aesop’s Keys to Profitable Marketing” coaches women entrepreneurs to focus their marketing strategies. Kruger advises, “Aesop’s wisdom can propel your success.”

“Aesop’s Keys” shows women entrepreneurs many ways to profit by focusing on their key customers. Some key marketing strategies are to focus on quality, compete on strength, target key prospects, and reward the best. Each chapter updates a tale by Aesop, relates his wisdom to marketing, and coaches business leaders to use each key in their businesses.

She confirms the 80/20 rule is a universal law of results. “During my years of selling and servicing insurance, the results were exactly as predicted in her book,” reports Robert Iocco, CPA, CIC, CEO, Trustpoint Insurance, Bristol, Virginia.

D. Donovan (revised text), e-reviewer, Midwest Book Review, Oregon, Wisconsin, recommends Kruger’s book. “Entrepreneurs seeking profitable results through new, applied directions will find 'Aesop’s Keys to Profitable Marketing' provides an easy formula of success for virtually any business endeavor.”

Dr. Betsy Kruger will release “Aesop’s Keys to Profitable Marketing” on October 25, 2014. Her other published book, “Top Market Strategy: Applying the 80/20 Rule,” supplements graduate marketing courses.

She led marketing research projects for diverse corporations, commercialized her statistical software worldwide, and coached more than 2000 entrepreneurs to prosper. Dr. Betsy Kruger owns Strategic Power, a marketing consultancy that is rated A+ by the Better Business Bureau and certified by WBE and WOBE.

She writes articles, speaks to groups, and coaches businesses. Please call Betsy at 386-235-5296 for a conversation. You will discover how to spark your profits.

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