Pre-Release of Dr. Betsy Kruger's Book About Profitable Marketing Strategies at the 2014 Women's Business Owners Conference in Indianapolis, Indiana

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The annual conference of the National Association of Women Business Owners (NAWBO) introduces Dr. Betsy Kruger's book, "Aesop's Keys to Profitable Marketing."

Dr. Betsy Kruger

Delighting your top customers will spark your profits.

“The Power of You” conference conference will be October 7-9, 2014, at the JW Marriott in Indianapolis, Indiana. Participants inspire each other and exchange ideas, advice and resources. For example, Dr. Betsy Kruger’s upcoming book, “Aesop’s Keys to Profitable Marketing,” can empower participants.

The conference agenda is packed with 38 speakers and five keynote presentations. Katherine Kallinis Berman and her sister, Sophie Kallinis LaMontagne, co-founded the Georgetown Cupcake and star on the hit series DC Cupcakes on TLC. Bruce Burtch encourages cross-sector partnerships and cause marketing. Dr. Susan Duffy develops women business owners through an entrepreneurship program at George Washington University. JJ Ramberg hosts “Your Business” on MSNBC, while Susan Solovic co-founded the first video news site for small businesses, “Small Business Television.”

Dr. Betsy Kruger’s upcoming book, “Aesop’s Keys to Profitable Marketing” coaches women entrepreneurs to focus their marketing strategies. Kruger predicts, “Delighting your top customers will spark your profits."

“Aesop’s Keys” shows women entrepreneurs many ways to delight their key customers. Some key marketing strategies are to focus on quality, compete on strength, target key prospects, and reward the best. Each chapter updates a tale by Aesop, relates his wisdom to marketing, and coaches business leaders to customize each key in their situation.

Dr. Betsy Kruger clarifies that the 80/20 rule is a universal law of results. “During my years of selling and servicing insurance, the results were exactly as predicted in her book,” discloses Robert Iocco, CPA, CIC, CEO, Trustpoint Insurance, Bristol, Virginia.

D. Donovan (revised text), e-reviewer, Midwest Book Review, Oregon, Wisconsin, evaluated her book. “Entrepreneurs seeking profitable results through new, applied directions will find ‘Aesop’s Keys to Profitable Marketing’ provides an easy formula of success for virtually any business endeavor.”

"Aesop’s Keys to Profitable Marketing” will be published on October 25, 2014. She wrote another published book, “Top Market Strategy: Applying the 80/20 Rule,” to supplement graduate marketing courses.

She led marketing research projects for various corporations, commercialized her marketing software globally, and helped more than 2000 entrepreneurs prosper. Dr. Betsy Kruger owns Strategic Power, a marketing consultancy that is rated A+ by the Better Business Bureau and certified by WBE and WOBE.

She writes articles, speaks to groups, and coaches businesses. Please call Betsy at 386-235-5296 with your questions. You will learn to spark your profits.

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