St. Petersburg, FL (PRWEB) August 28, 2014
For the second year in a row, an acquirgy-produced Direct Response TV commercial is a finalist in the ERA Moxie Awards. For 2014, acquirgy’s work for its client KitchenAid’s Diamond Blender has been nominated. The winners will be announced September 18th at the ERA convention in Las Vegas.
Acquirgy recognized that the Diamond Blender could not be marketed as just another amazing blender, and to compete successfully, it needed to be elevated to a higher level. The strategy was to have it chef-tested by a renowned culinary institution -- the award winning Institute of Culinary Education (ICE) in New York City.
The nomination documents include this strategic insight:
ICE tested the new KitchenAid Diamond Blender. The affinity relationship between KitchenAid and ICE instantly resonated with the home cook who wants the best blender for their lifestyle. ICE’s top chefs and students put it to the test crushing ice, blending, and pureeing every food possible. They used the Diamond Blender to make hundreds of healthy and delicious recipes.
“We’re thrilled to be in the finals again,” said acquirgy President and COO Steven Morvay. “It’s always a thrill when a successful campaign is also recognized within our industry,” he added. Acquirgy has also produced numerous short- and long-form commercials for Whirlpool®, Keurig® and won two other Moxie awards in previous years for Euro Pro’s Shark, and Hoover’s WindTunnel®.
“As more and more big brand marketers use DRTV, we need to pay particular attention to preserving and protecting our clients’ brands. We have pioneered the concept of Branded Response TV (BRTV) as a means to keep the brand intact while selling product online and at retail,” said SVP of Business Development Linda Chaney.
Chaney will be at the ERA show, unveiling acquirgy’s Retail Forecasting Model (RFM) in private demonstrations and consultations. The RFP combines several technologies, including acquirgy’s proprietary iTrackz™ software that tracks DTC sales which take place online when consumers visit a marketers’ web site after viewing their infomercial or short-form DRTV execution.
Says acquirgy’s Morvay, “Our clients take advantage of RFP to accurately project and drive incremental retail sales stimulated by DRTV activity. They recognize that making assumptions about DRTV’s impact on retail based on non-data driven factors will not provide the accurate financial impact that supports significant media spending.”
To schedule your consultation and RFP demonstration, contact Linda Chaney at 727-497-8100 or: lchaney(at)acquirgy(dot)com.
Acquirgy is a full service, multi-channel direct response agency, with a hybrid approach consisting of Branded DRTV, Search and Digital Marketing and a Retail Forecasting Model that accelerates sales and amplifies brands. Learn more at acquirgy.com, and review the huge library of best-practices papers, briefs, ebooks and more at the Customer Acquisition Intel Center, at: acquirgy.com/intel.