Cable Networks in the US Industry Market Research Report from IBISWorld Has Been Updated

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In order to encourage continued spending on industry services, operators are expected to invest an increasing proportion of revenue in production, consumer testing and marketing. For this reason, industry research firm IBISWorld has updated a report on the Cable Networks industry in its growing industry report collection.

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Rising disposable income and increased advertising expenditure will drive the industry.

The Cable Networks industry has faced competing trends in the past five years. New channel offerings have increased the number of consumers willing to pay for upgrades on their existing cable subscriptions. According to IBISWorld Industry Analyst Darryle Ulama, “specialized services enabled industry operators to charge premium prices to consumers and advertisers interested in targeting niche audiences.” Rising revenue per consumer counteracted an overall drop in advertising spending that stemmed from low corporate profit in the aftermath of the recession. Still, cable networks have faced heightened competition from other media as viewers increasingly opt for internet-based services, such as Netflix, Hulu and Amazon. Although the industry is expected to grow in the five years to 2014, revenue is anticipated to drop in 2014.

In response, the industry is expanding its offerings and focusing on customer service and outreach via social networking, website and application development, as well as traditional call centers. Although outsourcing has been a trademark trend in the industry, overall employment has increased during the period.

“Waning production and distribution costs due to new technologies have diminished operating costs,” says Ulama. This trend, combined with pricing premiums, has expanded the industry's profitability in 2014. Lower barriers to entry and high margins have encouraged industry expansion; therefore, the number of establishments is expected to grow in the five years to 2014.

Rising disposable income will enable consumers to spend even more on industry services over the next five years. An expected increase in advertising expenditure in the five years to 2019 will also contribute to revenue, which is projected to grow over the same period. A slowly diminishing consumer base will hinder revenue growth because subscribers are increasingly choosing to spend time and money on streaming media services. In order to encourage continued spending on industry services, operators are expected to invest an increasing proportion of revenue in production, consumer testing and marketing. As a result, profitability is forecast to grow slowly over the next five years.

For more information, visit IBISWorld’s Cable Networks in the US industry report page.

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IBISWorld industry Report Key Topics

The Cable Networks industry operates studios and facilities and distributes TV programs on a subscription or fee basis through cable systems. This industry includes specialty TV cable networks and pay-per-view programming. However, programming production is excluded from the industry, as are other TV providers such as satellite broadcasters.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
IBISWorld Inc.
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