Escape Alert Names Wayne B. Norris as CEO

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Escape Alert, LLC. names Wayne B. Norris as CEO to develop world's first implantable microchip for pets with GPS tracking.

Escape Alert, LLC. today announced that its Membership Board has appointed Wayne B. Norris as Chief Executive Officer and member of the Board effective immediately. Norris has thirty-seven years of experience in management, business, finance, accounting, engineering, software development, and scientific research. He also holds 6 patents in nuclear instrumentation including a patented nuclear particle beam system for battlefield explosives detection.

“During this time of transformation, there is no better person to lead Escape Alert than Wayne Norris,” said Jan Mooneyham, Escape Alert’s Founder and Board Member. “Norris is a proven leader with hard-core engineering skills, business vision and the ability to bring people together. His vision for how this technology will be used by pet owners around the world is exactly what Escape Alert needs as the company enters its next chapter of development and product launch.”

Norris is former President and Chief Financial Officer of a publicly traded technology firm with 130 employees and 3 offices on 2 continents; former Chief Scientist and Director of an R&D firm; President and Chief Financial Officer of an ICANN authorized internet domain name registrar; Chief Scientist / Program Manager of a patented improvised explosive device (IED) detect/defeat system using thermal neutron activation analysis; expert witness on intellectual property, technology, forensics, valuation and Chief Scientist for the creation of the Oil Spill Contingency and Emergency Plans for the Chevron Oil platforms in the Santa Barbara Channel.

“Escape Alert is one of those rare companies to have the opportunity to revolutionize pet tracking and recovery, and I couldn’t be more honored to have been chosen to lead the company,” Norris said. “We have the opportunity to save tens of millions of animals, but to seize it, we must focus clearly and move fast. A big part of my job is to develop the world’s first implantable microchip with GPS tracking. The technology to make this chip a reality is new and this has never been done before which makes this challenge very exciting.”

For additional information, statements and interview requests contact Karen Zaxton below.

About Escape Alert, LLC.

Escape Alert of Los Angeles was founded in 2010 by Co-Founders, Jan Mooneyham and Wayne B. Norris. The company’s mission is to put an end to lost pets once and for all. Escape Alert has filed patents for the world’s first implantable microchip for pets with GPS tracking. The company is in the development phase and plans to release the first GPS chip in 2015. For more information, please visit or call (888) 371-1788. Connect with Escape Alert on Facebook at or Twitter (@escapealert).

Karen Zaxton, Publicist
Escape Alert, LLC.
(888) 371-1788


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Karen Zaxton
since: 07/2014
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