How Companies Can Improve Customer Relationships Using High Quality Finance Data

Studies show that poor quality data is a major factor in the failure of many Customer Relationship Management (CRM) projects. The latest release of Suntico can help companies address this issue using the high quality data found inside a company’s Sage 50 accounting records.

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Uniquely combining the free-flowing elements of social media with the hard data of small business accounting systems, Suntico provides a single source for customer information across the entire company.

(PRWEB) August 28, 2014

Studies have identified poor quality customer information as one of the major reasons why CRM projects fail. In a Gartner Group study on CRM data strategies, one third of the companies surveyed cited poor quality data as the reason for scrapping or delaying new system.

For many small and midsized businesses (SMBs), the failure to address the essential component of quality customer data can undermine the success of company projects; as well as the success of customer relationships.

The latest release of Suntico can help busy SMBs to solve this issue by making it easy to find share and organize the critical customer information needed to get work done.

Suntico is an enterprise account management system for companies using Sage 50 software. It provides instant access for business managers and sales representatives to relevant business records, notes, discussions and tasks from any web-enabled device.

Uniquely combining the free-flowing elements of social media with the hard data of small business accounting systems, Suntico provides a single source for customer information across the entire company.

It does this by hooking into a company’s Sage 50 accounting records, often the most accurate and up to date source of information within an organization, to combine hard accounts data with rich context from all related notes, tasks, events and discussions.

Regular synchronization between the Suntico platform and Sage 50 ensures that information is kept accurate and up-to-date so users always have access to the most recent information, as well as the latest insights and updates to customer records and accounts.

Suntico provides mobile access to customer accounts information allowing users to search for updates or check the status of customer orders from anywhere. It also gives sales reps or field reps the ability to instantly add notes or share insight on customer accounts, keeping all relevant personnel informed of any changes or progress.

Additionally, unlike traditional CRM systems, Suntico does not require any complex installation or data migration. Users can be up and running with a complete set of high quality data in as little as 15 minutes.

Suntico is currently available for Sage 50 Accounting US (formerly Peachtree), Sage 50 Accounting Canada (formerly Simply Accounting) and Sage 50 Accounts in the UK and Ireland. It is accessible from any web-enabled device such as a laptop, iPad, Android tablet or smartphone and requires little training to use.

To learn more, see the Suntico website.


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