Loyalty360 and SAS Institute Present: Improving Customer Experience and Loyalty through Real-time Marketing

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SAS Institute to present a webinar that explains how real-time marketing can be leveraged to both enhance the customer experience and meet business objectives, driving revenue.

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Real-time marketing is such an important topic and this webinar will provide fascinating insights that our audience can use to enhance their respective customer loyalty and customer experience programs.

Real-time marketing is becoming more prevalent, and it’s important for loyalty marketers to understand how to utilize this opportunity to elevate the customer experience. Through technology and analytics, real-time marketing can lead to quicker decisions that improve the personalization, timeliness, value, and convenience of an offer, making it the best one that meets that customer’s needs in that moment.

In addition to benefiting the customer, it is also essential that real-time marketing fits in with business objectives and makes sense financially. When implemented correctly, these timely decisions in the loyalty space can provide significant opportunities to drive revenue while fitting into the overall marketing strategy.

On Sept. 16 at 1 pm EDT, Loyalty360 will host a webinar titled “Improving Customer Experience and Loyalty through Real-time Marketing,” which will be presented by SAS Institute.

Webinar attendees will learn about:

  • The types of technologies needed to make real-time decisions
  • Managing adoption and process change
  • Discerning how real-time technology fits in marketing and business strategies
  • The rules, data, and analytics that should be used to drive the right offer

The featured webinar speakers will be John Lodmell, Director of Credit and Data Analytics, Advance America, and Susan Quinn, Principal Solutions Architect, SAS Institute.

“Real-time marketing is such an important topic and this webinar will provide fascinating insights that our audience can use to enhance their respective customer loyalty and customer experience programs,” shared Erin Raese, President of Loyalty360 – The Loyalty Marketer’s Association. “Understanding the key principles behind how real-time marketing can vastly improve company performance is crucial for differentiation and future success.”

Marketers are invited to join Loyalty360 and SAS Institute on Sept. 16, 2014 at 1 p.m. EDT to learn how real-time marketing improves customer experience and loyalty. For more information, please visit: http://loyalty360.org/conferences/event/improving-customer-experience-and-loyalty-through-real-time-marketing

About Loyalty360:
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.

About SAS Institute:
SAS Institute is a leader in business analytics software and services, transforming data into insights that give a fresh perspective on our clients’ business. SAS Institute helps organizations identify what’s working, fix what isn’t, and discover new opportunities, turning large amount of data into knowledge that can be used. For more information, visit sas.com.

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Erin Raese
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