RO|Innovation Rolls Out New User Interface on its Product Suite

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Streamlined user interface and simplified workflows offer an upgraded user experience on all RO|Innovation products

Old v New RO|Innovation User Interface

Old v New RO|Innovation UI

RO|Innovation’s new UI makes it even easier for salespeople to find the collateral and references they need to help drive pipeline and close deals.

RO|Innovation, the expert at leveraging the voice of the customer in B2B sales and marketing programs, today announced the launch of major updates to its product suite. The updates include a completely redesigned user interface and new features that simplify workflows and increase efficiency.

“RO|Innovation’s new UI makes it even easier for salespeople to find the collateral and references they need to help drive pipeline and close deals,” said Chris Adlard, Global Manager of Misys Connect. “We are excited about the partnership with RO in our pursuit of customer experience excellence – both for internal and external stakeholders.”

“We want to make our business applications as user friendly as consumer apps. The new UI redesign gives it a look similar to iOS that our customers are familiar with and has an enhanced focus on user productivity and improving the user experience of the application,” said Tony DeLollis, Chief Technology Officer at RO|Innovation. “We are also excited about continued improvements to the system over the next few months. We are extremely excited about the momentum of these changes, and we hope to see more users take advantage of our offering.”

RO’s new user interface has contemporary color pallets and modern fonts that give it a similar look and feel to many of the popular interfaces RO|Innovation’s customers are used to using on a daily basis (i.e. iOS-7, Windows 8, Mobile Apps). The changes make the UI a more appealing and familiar application to look at and engage with.

The layout of the homepage has been simplified, making navigation more straightforward and faster to start searches.

The layout of the Advanced Search page has also been streamlined from a three column to two column design, making it easier to read and search content. Asset type descriptions have been added, with definitions displaying upon mouse-over rather than on a separate part of the page. Customer and Asset search results can now be viewed either as a grid or a detailed layout, depending on user preferences.

The workflow for building and sending Spotlights has undergone a major overhaul, making it a quicker, easier three step process that guides users along a logical flow of tasks with new navigation features and more previews along the way. Other featured updates include:

  •     Boxes and radio buttons have been replaced by a tabbed navigation design and action buttons that give clearer directions for steps in creating a Spotlight.
  •     The ability to add quotes and attachments directly from your desktop during the Spotlight building process.
  •     Users can also now create a Spotlight and save it for completion or updating at a later time.

The update, with brand new user interface, will be available to all current RO|Innovation users at no charge. The older version will also be available for a few more weeks. All features and updated user interface will be available for new customers starting today, and are included in the regular fee.

About RO|Innovation
RO|Innovation is the expert at enabling your best assets – happy customers. RO|Innovation provides voice of the customer-driven business applications that empower companies to market and sell more intelligently. Inspired by today’s B2B sales environment, RO|Innovation brings customer advocacy front-and-center through intuitive, easy-to-use, yet highly configurable cloud-based sales and marketing software solutions. Learn more at

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Nichole Auston
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