Atlantic Custom Solutions Restructures to Support Green Initiative

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Atlantic Custom Solutions (ACS), a national distributor of custom drinkware and promotional products, announced today that the brand has completed its restructuring efforts to support a four year green initiative.

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Atlantic Custom Solutions (ACS), a national distributor of custom drinkware and promotional products, announced today that the brand has completed its restructuring efforts to support a four year green initiative.

The earth-friendly initiative began in 2010, when the brand recognized the importance of providing safe and lead free products to its customers. The green initiative involved a complete restructuring of both the production facility and suppliers.

ACS invested heavily in new technology and equipment to enable safe, custom applications to be produced on drinkware. Unfortunately, there were only a limited number of printing presses that were able to be re-tooled to adapt to the new organic and UV ink technology. Consequently, most of the older equipment had to be completely destroyed.

Production facilities improved efficiency by implementing the new equipment to decrease time and energy consumption. For example, before the green initiative, glass was printed in a firing box at 1,300 degrees at four inches a minute. Currently, ACS is capable of printing glass at 350 degrees at eight inches a minute.

Previous suppliers operated using older technology, screens and solutions that contained traces of lead and metal. Therefore, ACS entered into strategic partnerships with new professional authorities to support the green initiative.

ACS was able to explore a world of referrals by joining the Society of Glass and Ceramic Decorated Products (SGCD pro). The SGCD pro is a global community of professionals that helped to point the brand in the right direction.

ACS partnered with an essential resource, Miller Process Coating, to help with the UV application process. The brand also partnered with InkcupsNow, Rucco USA, and Sun Chemical to help launch the green initiative.

While much capital and time was expended, quality and brilliance has prevailed. ACS’s four year effort resulted in an unprecedented product. The new product increased ink opacity, registration and durability.

ACS now can offer customers organic products that are free of harmful elements such as lead, heavy metal and cadmium. ACS hopes to inspire other manufacturers and distributors to prioritize safety of both their clients and the environment.

To learn more about ACS, please visit: http://www.brandmybeverage.com/

About ACS:
Atlantic Custom Solutions (ACS) is a national distributor of custom, personalized, and decorated drinkware products. The ACS brand holds 40 years of experience in the marketplace, and is recognized for offering high quality products to a wide range of customers. ACS has positioned the brand to be a one-stop source for table top solutions. ACS was developed to support the needs of the winery, brewery, festival and restaurant industries. ACS offers vital customer support and consulting services to ensure the right program and product is selected to match the needs of each customer.

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