Farm Family insurance launches new contemporary logo and brand

New logo and brand reinforces Farm Family and American National’s unity and strength while promoting innovative products and services

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New Farm Family Logo

Farm Family offers quality comprehensive coverage for people who want to make an intelligent decision about what best fits their needs. It is for those who recognize the value of reliable service and knowledgeable advice.

GLENMONT, NY (PRWEB) September 03, 2014

In 1950, the Farm Family group of insurance companies, Glenmont, New York, was founded to provide insurance protection for the underserved needs of farmers, families and businesses in rural areas. Over the decades, Farm Family has earned a solid reputation built on integrity and trust and is the leading insurer of farms in the Northeast and mid-Atlantic regions of the country. In 2001, the group was acquired by American National Insurance Company, an industry leader that ranks among the largest life insurance companies in the United States.

During the past year, American National has been engaged in creating a new Farm Family brand and logo that elevates the group’s identity and supports the unique products and services they offer.

The new logo features the Farm Family name in the traditional Farm Family font and color to acknowledge and reinforce its strong history in Northeastern and Greater Atlantic agriculture markets. The American National mark now joins the Farm Family logo to demonstrate the unity and strength of the companies.

In addition to the logo, Farm Family has introduced a new tagline: “Smart Thinking, Rewarded™.” The motto reflects the company’s commitment to offer its clients innovative, value-added products and services that meet their unique needs throughout their lifetime.

“Our message is clear – choosing the right insurance is important and that choice should be determined by more than just the quickest quote or the cheapest price. We realize that our customers are smarter than that,” said Tim Walsh, president and CEO, Farm Family. “Farm Family offers quality comprehensive coverage for people who want to make an intelligent decision about what best fits their needs. It is for those who recognize the value of reliable service and knowledgeable advice.”

For more information about Farm Family, go to http://www.farmfamily.com and connect at facebook.com/FarmFamily and twitter.com/farmfamily.

About Farm Family
Farm Family Casualty Insurance Company, Farm Family life Insurance Company and United Farm Family Insurance Company, Glenmont, New York, have been protecting the plans and property of individuals, families and businesses for more than 60 years. The Farm Family group serves 13 Northeastern and mid-Atlantic States. Farm Family’s agents offer life insurance, annuities and property and casualty insurance including auto and home insurance, agribusiness insurance and insurance coverage for certain commercial exposures.

About American National
American National Insurance Company (American National), headquartered in Galveston, Texas, was founded in 1905 and is licensed in all states except New York. American National and its subsidiaries offer a broad line of products and services, which include life insurance, annuities, health insurance, credit insurance, pension products and property and casualty insurance for personal lines, agribusiness and certain commercial exposures. The American National companies operate in all 50 states.

American National established a dedicated property and casualty division in 1973 with American National Property And Casualty Company, Springfield, Missouri. This company serves 38 states not including New York. To better serve the unique insurance needs of the agricultural market, American National acquired the Farm Family group of insurance companies based in New York in 2001.

For corporate and investor relations information, go to American National’s website at http://www.anico.com.


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