Toronto, Ontario (PRWEB) September 05, 2014
Viafoura is pleased to announce the launch of its new analytics dashboard, which provides brands with deeper insights and understanding of their community, engagement and demographics. The much-anticipated analytics dashboard launched August 21st and was adopted by all of Viafoura’s client base of 330 prominent international brands.
Viafoura’s goal is to enable its clients to better engage, understand and monetize their audiences. The new dashboard provides clients with greater control and understanding of their data, including rich engagement metrics, key demographic profiles and content interaction data.
In order to provide clients with this rich audience insight, Viafoura’s development team has been focused on optimizing its infrastructure so to be able to capture and process social, behavioral and interaction data in real time as online audiences interact with multimedia content on their favorite website.
“We’re proud of the work we’ve been doing here,” says Victor Anjos, Chief Data Scientist. “To be able to give our customers more flexibility and control over their data is as exciting for us as it is for them, and this is just the beginning.”
Data and analytics has become an increasingly important focus for all online brands and is integral to their business strategy. “We’ve never been interested in anything other than the success of our customers,” says Jesse Moeinifar, CEO and founder of Viafoura, “and the biggest challenge we hear from clients is that they’re not getting enough out of their data. So naturally we set out to solve that problem for them.”
In the meantime, Viafoura continues to work closely with its clients to develop more meaningful tools that will help them understand their audiences and deepen community engagement.
Toronto-based Viafoura (http://www.viafoura.com) is an audience engagement and social monetization platform that helps brands better engage, understand and monetize their audiences by eliciting dialogue and social interactions while providing enhanced insights into each visitor’s activity. Clients include Hearst Media, CBC, LA Times, Transcontinental Media, and many other leading international brands.
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