“It is clear that the market is beginning to understand the power of the hybrid kit, and that this is the right time to consolidate our acoustic and electronic drum departments into one unit,” said Alan Macpherson, Yamaha.
BUENA PARK, Calif. (PRWEB) August 29, 2014
Yamaha announced that the company has restructured the Yamaha Drums department to better serve today’s evolving drum market. As a response to the new trend toward acoustic/electronic hybrid drum sets, Yamaha Drums is now a one-stop shop representing both acoustic and electronic drums, along with related equipment and hardware.
The “One Drum” operating concept, along with the establishment of the new drum team, positions Yamaha to better serve its core market. These changes align Yamaha’s synergies to drive expanding markets in a unique way, making it easier for dealers and consumers to find solutions and experience enhanced, integrated service from Yamaha.
Steven Fisher, marketing manager, drums, will oversee the department’s overall operations and will report to Dennis Webster, marketing manager of the division’s “Craft” products. Joel Tetzlaff has recently been appointed as assistant marketing manager, drums, and reports to Fisher.
“It is clear that the market is beginning to understand the power of the hybrid kit, and that this is the right time to consolidate our acoustic and electronic drum departments into one unit,” said Alan Macpherson, general manager, Pro Audio & Combo Division, Yamaha Corporation of America. “This move also allows us to take advantage of new market opportunities beyond hybrid drum sets, offering complete instrument solutions for drummers, including amplification needs for electronic and hybrid drum set players with live sound reinforcement products.”
Fisher, a longtime industry veteran working more than 20 years at Roland Corporation, came to Yamaha in 2013 as marketing manager, DTX electronic drums.
Tetzlaff, who has been with Yamaha for the past 16 years, formerly held the position of product manager, percussion instruments, and also served as product specialist, accessories, in the company’s Band & Orchestral Division.
“Joel’s technical skills, percussion experience and ability to develop strong relationships with key dealers and educators will help spread the hybrid drum concept and break down the walls between acoustic and electronic gear,” said Webster. “His strong background in music education will allow Yamaha Drums to reach new market areas and develop new opportunities.”
Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and Nexo commercial audio products, as well as AV receivers, amplifiers, Blu-ray/CD players, iPod docking systems, home-theater-in-a-box systems, earphones, headphones, sound bars, and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, professional music, installation and consumer markets.