Our SOW kickoff call is a terrific way to set clear and practical goals for our resellers’ clients. Our team wants to take the time upfront, before we kick off a client’s campaign, so that we’re all on the same page.
Falls Church, Va (PRWEB) September 03, 2014
In a recent webinar, HubShout, a U.S.-based SEO reseller, online marketing firm, and website reseller, explained its new SOW (Statement Of Work) kickoff call process. The company's kickoff call process involves establishing achievable goals for the end-client’s campaign from the beginning.
The HubShout team, which includes the account manager, CEO Chad Hill, the head analyst, and the research team, meets with the SEO reseller to set realistic expectations for their client. During this meeting, the parties review keyword selection and set goals for the performance of the campaign. In doing so, the HubShout team and the reseller can better work together and make sure they're on the same page, laying the groundwork for a successful SEO marketing campaign for the end-client. HubShout SEO resellers report that the SOW kickoff call is effective and helps to establish a strong foundation for the client-reseller relationship.
Speaking to the success of the SOW kickoff process, HubShout CEO Chad Hill stated, “Our SOW kickoff call is a terrific way to set clear and practical goals for our resellers’ clients. Our team wants to take the time upfront, before we kick off a client’s campaign, so that we’re all on the same page.”
Hill further notes that the SOW kickoff call differentiates HubShout from its competitors. According to feedback from SEO resellers, the kickoff call contributes to campaign success and helps retain clients.
The SOW kickoff call gives all participants the opportunity to discuss and set goals for individual campaigns. The reseller’s account manager plays a large role in the kickoff call and campaign launch process. The account manager prepares and collects information from the reseller about the end-client’s campaign prior to bringing the reseller and the HubShout team together for the SOW kickoff call.
HubShout resellers are encouraged to fully utilize their account managers to establish attainable goals for every campaign. Account managers are trained to be an asset and an integral part of the SEO team. With the primary goal of establishing a cohesive collaborative unit made of account managers, resellers, and end-clients, HubShout is confident in its ability to build a stable foundation from which effective digital marketing campaigns can launch.
Co-founded in 2008 by Adam Stetzer, Ph.D, President, and Chad Hill, CEO, HubShout is a US-based SEO reseller, online marketing firm, and website reseller with offices located in Rochester, NY and Falls Church, VA. Online marketing services include SEO, local SEO, PPC, website design and development, email marketing, social media management, and custom online marketing plans. For more information about HubShout's reseller programs and online marketing services, please contact HubShout directly.