A dashboard that brings all the data together allows AdWords managers to better deploy resources to the correct accounts.
(PRWEB) August 29, 2014
Optmyzr has launched an AdWords MCC dashboard that lets advertisers see account trends at a glance. In the past, getting this level of data required logging into each account individually, but now using Optmyzr’s MCC dashboard, it can be done in mere seconds.
The dashboard shows advertisers the change in absolute numbers as well as a percentage change using red and green arrows. This visual treatment lets advertisers quickly pick out accounts that need attention. When investigating anomalies in the data more closely, the Optmyzr dashboard lets advertisers pull up an instant birds-eye view of two metrics for the past 30 days, making it easier than ever to see if the change in performance is due to an ongoing trend or a temporary anomaly in the account.
Performance can be compared between any date range and either the previous period, or the same period one year ago. For example, advertisers can compare the performance of this month with the performance of last month; or the performance of this month with the same month last year. This option enables advertisers to see both short-term trends as well as longer-term trends.
Similar functionality is not available directly in AdWords, making this latest addition to the Optmyzr suite of online marketing tools a potentially large time saver for agencies and advertisers who manage multiple accounts.
“For agencies that manage multiple accounts it's really challenging to stay on top of what's happening in each account. A dashboard that brings all the data together and allows managers to see which accounts are improving or declining in performance allows them to better deploy resources to the correct accounts," says Frederick Vallaeys, CEO of Optmyzr.
In addition to the date comparisons for multiple accounts, Optmyzr’s unique 1-Click Optimizations™ are now available in the new MCC Optimization Inbox. Rather than having to go into each account individually to check how many optimizations are available, advertisers can now check their Optimization Inbox to see which optimizations are ready for all of the accounts they manage. The Optimization Inbox includes the number of changes available as part of each optimization, the type of optimization (for example, if it is a keyword or ad text optimization), and the date the same optimization was last run for that account.
These changes will make it easier for agencies and advertisers who manage multiple accounts to do their work more quickly and more effectively.