Sandler Training Launches New Book, Prospect the Sandler Way

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Prospect The Sandler Way by John Rosso Shows Salespeople How to Destress Prospecting and Sell More and Better within 30 Days

Ask most salespeople what stresses them out most about selling, and they’ll tell you: The pressure they feel about prospecting and lead development. But it doesn’t have to be this way, thanks to the recently published Prospect the Sandler Way: A 30-Day Program for Mastering Stress-Free Lead Development, a 153-page compendium by John Rosso, CEO Sandler Training, Peak Performance Management, packed with 30 proven Sandler prospecting principles.

Rosso has left nothing to chance. The 30-day, down-to-earth Sandler prospecting principles he writes about cover everything today’s sales person needs to sell more and better—from relaxing, the upfront contract, and the Sandler submarine, to using reverses, the Sandler pain funnel, and how to leave voice-mail messages to get prospects to call back.

Just as important, Prospect the Sandler Way includes 21st-century selling like conducting effective research online, pre-call research, and how to use LinkedIn to generate referrals.

Rosso knows whereof he writes. He’s been a Sandler trainer since 1994, and plays an important role in Sandler’s worldwide organization. He’s recognized nationally as a business-development expert who specializes in executive-sales consulting and sales-productivity training. He’s a dynamic, enthusiastic speaker certified in the proprietary selling system developed by David H. Sandler. Rosso informs, entertains, and motivates leadership and rank-and-file sales teams to achieve their full potential.

For more information about Prospect the Sandler Way please visit:

About Sandler Training
Founded in 1967, Sandler Training is the largest provider of sales, leadership and customer service training in the world, serving businesses of all sizes with short- and long-term programs that offer continuous coaching, reinforcement and support for sales professionals. This novel philosophy of “reinforcement training” was developed by David Sandler, considered one of the most innovative sales trainers in America.

About Peak Performance Management
Peak Performance Management, of Pittsburgh, PA and Charleston, SC, specializes in the coaching, counseling and support of business owners, managers and salespeople from a wide range of industries in reaching and extending their sales goals. Peak Performance Management is an authorized Sandler Training Center.

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Lindsey Demetris

Lindsey Demetris
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