Hispanic Media & Marketing Agency, Omni Direct, Announces 15-Year Anniversary

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Full-service Direct Response Marketing Company Celebrates 15 Years of Helping Marketers Tap into the Evolving Latino Market

Multi-Cultural Marketing & Media

We’re proud to say that we’ve been in the trenches every day, year after year and our clients benefit from that experience.

Omni Direct, a leader in U.S. Hispanic direct response marketing, celebrated its 15 years of business this summer. Specializing in direct to consumer, brand, and digital marketing, Omni Direct was established in 1999 by Alex Agurcia.

Agurcia first founded Omni Direct in recognition of the growing but virtually untapped potential of the Hispanic market in the U.S. Prior to starting Omni Direct, he led Gold Coast Media as their CEO spearheading their rapid growth in the 1990s to become a leader in launching direct products and services to both the general and U.S. Hispanic markets. Agurcia also consulted to Guthy-Renker’s Executive Committee developing and executing their direct response strategies in Latin America and U.S. Hispanic markets. As one of the pioneers in the Hispanic direct response specialty, Agurcia evolved Omni Direct from marketing and distributing Hispanic DR products to a full-service direct response marketing and media agency helping other marketers profitably tap into the market.

Omni Direct works with its clients to execute best in class strategies based on the most current market trends and insights that have proven to penetrate the very diverse and evolving U.S. Hispanic and Latin American marketplace. From their start in 1999 to today, Omni Direct has earned a reputation as the leading Hispanic marketing experts in the industry. Omni Direct has worked with titans of the industry including Guthy-Renker, Allstar Marketing Group, Idea Village, Tristar, Church & Dwight Co. Inc., and Colonial Penn Life Insurance to incorporate successful Hispanic campaigns into their marketing mix.

“The U.S. Hispanic market is on average ten years younger, experiencing growing disposable income and becoming a critical mass that’s driving buying power in the United States,” said Agurcia, president of Omni Direct. “The segment is now impossible to ignore if you want to grow as a business. We help our clients define their most effective strategy with the Hispanic market and achieve an ROI that they just haven’t been able to reach before with this group of consumers. We know how to identify the right mix of media and marketing elements that will be most effective with Latinos. We’re proud to say that we’ve been in the trenches every day, year after year and our clients benefit from that experience.”

Omni Direct’s experience delivering highly successful, high volume product and lead generation campaigns have been recognized with multiple nominations and awards. Since 2010, Omni Direct has earned the Electronic Retailer Association (ERA) Moxie Award for Best Short Form Creative in the U.S. Hispanic category for three consecutive years.

“Our success over the past 15 years can be attributed to delivering strong analytical capabilities while integrating it with relevant market and cultural insights,” said Denira Borrero, chief operating officer and principle of Omni Direct. “Our team at Omni Direct has a high level of expertise and an unyielding commitment to our clients. We really become an extension of their marketing department watching all the moving parts and helping them successfully tap into an extra revenue source that had eluded them in the past.”

In 2013, Omni Direct moved to a new, expanded office location in mid-town Miami to better accommodate their business growth while still being in the heart of the thriving scene for Hispanic media and creative production. A major media services agency, Omni Direct leverages and tracks the expanding Spanish language media landscape in both Latin America and the United States to launch integrated campaigns across TV, radio, digital, print and OOH formats.

Other accolades include over 30 published articles in the last three years, an appointment of Denira Borrero to a three year term on the Board of Directors for the ERA, as well as past ERA Hispanic Council Chair positions for both Agurcia and Borrero. Agurcia was also inducted into the Miami Dade College Alumni Hall of Fame with a Lifetime Achievement Award for his contributions in the field of marketing and advertising.

For more information about Omni Direct’s direct response marketing solutions, please visit http://www.omnidirect.tv/.

About Omni Direct

Established in 1999, Omni Direct is the nation’s leading U.S. Hispanic full-service direct response (DR) marketing company. With the experience of launching hundreds of successful DR campaigns to the Hispanic market for Fortune 500 companies, DR industry leaders and entrepreneurs alike, Omni Direct uses a best practices approach to campaign set-up, launch and management. Offering services from strategic planning, creative production, and media buying, to managing call center operations, fulfillment and customer service, Omni Direct’s focus is on delivering measurable and sustainable return on investment. The company prides itself on the quality campaigns, relationships, results, and reputation it has garnered in the industry.

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Mari Escamilla
Omni Direct
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