Napa’s Signorello Estate Appoints Experienced Duo to Winery Sales and Hospitality Team

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Sharon Goldman to head up Guest Experience team; Michael Moore appointed to head up Signorello Estate sale in U.S. Southeast.

'together they bring decades of unique wine industry experience to our sales and hospitality programs'

Ray Signorello, Jr. today announced two new appointments to the winery’s sales and hospitality staff. Sharon Goldman, a 25-year veteran of winery marketing and hospitality will come on board as Director of Guest Experience. Michael Moore, a long time sales and distribution professional, will oversee Signorello Estate sales and distribution efforts in the South Eastern United States.

As Director of Guest Experiences, Goldman will oversee all guest offerings at the winery’s Napa Valley estate including its renowned wine & food pairing program, the winery’s Bacchus Society and the overall tasting room experience. In particular, Goldman is charged delivering innovations and further enhancements to what is already one of the most comprehensive food and wine guest experiences in the Napa Valley.

Most recently Goldman was part of the three-person team that rebranded VGS Chateau Potelle as a small boutique winery and opened their luxury tasting room in St. Helena. Her prior experience ranges from brand marketing at St. Supery, Fosters and Kendall-Jackson to hospitality assignments.

Moore takes over as Signorello’s South Eastern Regional Sales Manager where he will manage Signorello’s distributor sales force, key account oversight and regional marketing efforts. Most recently Moore was the Area Sales Manager at Unfined Unfiltered Wines, a Florida-based boutique distributor. Moore began his career in wine and spirit sales working with various importers and distributors and later founding his own wine import firm.

“I’m very excited to have both Michael and Sharon on the Signorello team as together they bring decades of unique wine industry experience to our sales and hospitality programs,” said Signorello.

With vineyards first planted in the mid 1970s and wine production beginning in 1985, Signorello Estate today occupies 100 acres in Napa Valley where it focus on producing 7,000 cases of primarily Cabernet Sauvignon, as well as an array of small batch, single vineyard wines. Additionally, the TRIM, EDGE and FUSE brands are marketed under the “Wines by Ray Signorello” umbrella. Guests are welcome at the Estate by appointment to taste and experience in-depth and comprehensive wine and food pairing options. Signorello Estate is located at 4500 Silverado Trail, Napa, CA 94558. For more information on Signorello Estate visit:

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Tom Wark
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