(PRWEB) August 31, 2014
It’s that time again, back-to-school! Back-to-school shopping means the start of a high spending season for parents and students. According to a recent Tellwut online survey, 95% of parents and students are expecting to spend more than last year, though 56% only expect to spend 5-10% more than last year. What will money be spent on? 31% of respondents will be buying clothing, 30% will be buying stationary and supplies, 17% will be buying textbooks and 11% will be buying technology items like computers, laptops, tablets and cell phones.
Tellwut found the average back to school shopping spend to be approximately $325, excluding expenditures on tuition and furniture. 61 percent of respondents were parents of children in K-12 grades and 39% were in post secondary school programs. 55% of back to school shopping will be self-funded via cash and credit cards, with an additional 14% being funded from by family members.
And as we see a bittersweet end to the summer, 36% of those with school age children at home said they could not wait for them to be back at school, while 38% were sad that summer time with their children was over and 26% were indifferent.
Tellwut is a North American online community of individuals dedicated to expressing their opinions through online survey s based upon a wide variety of topics in exchange for rewards and the Tellwut community experience. The Tellwut community and proprietary online survey and reward software application provide a platform for organizations to send surveys to their stakeholders or to crowdsource and conduct online market research through the use of the Tellwut survey platform and the Tellwut Community, thus allowing businesses a clearer understanding and insight into their products or services, customer sentiment and potential business opportunities.