enters public beta - hundreds of users already signed up

Share Article ( - a web app designed for do-it-yourself investors - has recently entered a public beta trial, testing the live application prior to allowing paid accounts. The app allows customers to design, manage and track their retirement portfolios, and perform statistical modelling on potential outcomes of their retirement.

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People are tired of paying 1.5% of their assets each year for very limited service from their financial advisors. ( is a web application for do-it-yourself investors providing sophisticated financial modelling tools in an easy to use fashion to the consumer market. For significantly less than the cost of a “typical” financial advisor, provides:

  • Risk tolerance determination
  • Asset allocation
  • Retirement simulation / modelling
  • Portfolio tracking / rebalancing
  • Automated alerts has been in active development since 2012, and recently started a public beta program designed to test the application with a broader audience and incorporate user feedback. Significant interest has already been shown in the application, with it being featured as the Calgary Herald "Startup of the Week" (

Hundreds of people have already begun using the software, and is preparing for a full launch once user feedback has been incorporated.

With the advent of software-based simulations and application delivery via the internet, there is no reason why the retirement planning and portfolio management space can't be disrupted in the same fashion as advertising, entertainment and transportation. is uniquely positioned to take advantage of the trend towards self-managed retirement portfolios, in addition to the younger generation’s preference to do business online.

"Gen X and Gen Y are highly self-directed and use the Internet to make their own financial decisions, which signals a major generational shift,” said Chris X. Moloney, Scottrade executive director of Customer Intelligence and chief marketing officer. founder and CEO, Brandon Parsons, echoes this sentiment - "The younger generation no longer wants to go to a financial advisor who asks three questions and suggests a retirement portfolio. They want to understand the risks they are taking, maintain control of their assets, and they want it at a low cost."

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Brandon Parsons
since: 05/2012
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