Bespoke Sports & Entertainment Launches to Provide Big Agency Experience with Personalized Approach

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Mike Boykin and Greg Busch combine 50-plus years of experience to bring a customized service offering to brands and properties.

A pair of industry leaders in the fields of sports and entertainment marketing today announced the formation of Bespoke Sports & Entertainment, an experiential marketing agency that specializes in tailored solutions for brands. Bespoke is led by managing partners Mike Boykin and Greg Busch and is headquartered in Charlotte, N.C.

At its core, Bespoke is a marketing solutions agency that provides a focused portfolio of services for brands looking to maximize their investment in sports and entertainment. Capabilities include:

  • Strategy & Consulting
  • Brand Activation
  • Creative Solutions
  • Digital Engagement
  • Sponsorship Measurement

“Through our big agency experience we identified an opportunity in the marketplace to provide brands a personalized service offering,” said Boykin, CEO. “Our goal is to provide senior-level counsel to create customized brand solutions that drive tangible business results.”

Bespoke’s partners have a proven track record of building an award-winning global sports marketing practice. They combine more than 50 years’ experience in sports and entertainment marketing, including a 20-year association as business partners, colleagues, clients and friends.

“Bespoke means something commissioned to a particular specification, and our team is a collective of experienced marketers who produce custom solutions that are tailored to deliver on a brand’s objectives,” said Busch, President. “We’re excited to be joined by a group of partners who share our vision and whose backgrounds will be invaluable to our growth.”

Bespoke’s partnership group includes executives with noteworthy careers in a number of industries, highlighted by two partners who are well-known in sports and entertainment marketing.

  • John Compton held various leadership positions, including Global President, in his 29-year career at PepsiCo. He is a private investor and consultant and currently serves as an Operating Advisor to Clayton, Dubilier and Rice, a New York-based private equity firm.
  • Gordon Whitener, a former CEO at Host Communications and Action Sports Media, now manages his private investments as the primary member of The Whitener Company, LLC.

“We’re excited to partner with Mike and Greg on a venture that fills a true need in the marketplace,” said Compton. “I have spent my entire career partnering with agencies to help build brands, and I personally believe that there is an overwhelming demand for credible, senior-level agency executives able to work directly with brands to create tailored marketing solutions that drive business results.”

About Bespoke Sports & Entertainment
Bespoke is a collective of experienced sports & entertainment marketers who broke out of the big agency world to deliver a personalized service offering to brands. Service offerings include strategy and consulting, brand activation, creative solutions, digital engagement and sponsorship measurement. The agency is headquartered in Charlotte, N.C.

Bespoke Sports & Entertainment
1000 West Morehead Street
Suite M-100
Charlotte, NC 28208
(980) 349-5310

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Greg Busch
Bespoke Sports & Entertainment
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